No limit was first and the story was white people came to P to buy it for ten million he said no and saying since they wanted to pay that price no limit must be worth ten times that
Universal came and started Cash Money but with Cash Money the deal they got was fukking ridiculous at that time if you started a label you got fronted money and other things from a major major like Interscope or Columbia basically a consignment with the major major ( Bad Boy and Death Row are great examples) if not all the Masters then huge percentages cash money owned all their Masters off the bat I really think the Cash Money deal was a hail Mary to knock off No Limit that worked tenfold from the Hot Boys, Young Wayne, Juvie, Big Tuners, Slightly older Young Wayne, Prime best Rapper Alive Wayne (06-10), Drake, Nicki Minaj, Tyga, and all them ghostwriters
I loved both being young in NY but when I look at it like that Cash Money never fell off like other labels because the culture shifting south in response to 50, the NY radio stations not making new stars, the rappers of a young age being capped and never being top guys like Juelz and that Woman beater who Ray J still got booty goons for, Atlanta being so close to Miami, Jay-z fake retiring and taking too long to get back in rap shape, Cash money was able to fill a void another thing that helped was working with T pain, Akon, and other new guys
Best example in sports I can compare it to is if Len Bias didn't do coke that night they had a championship roster for the present and future