JasonSJackson
Jah Sun Ma'at Ra
nobody knows about anymore?
Like Clue and them in the 90's???
Like Clue and them in the 90's???
Because DJs dont get paid for that kinda thing anymore.
That DJ/mixtape era died around 2005.
Before i bother getting into this just to be clear do you want a real conversation on this topic or are you just making a rhetorical statement?they dont get paid for that kind of thing anymore because nobody is doing it to get paid for it
i aint one of these bullshytting nikkas......i wouldntta made the thread if i wasnt seroius with itBefore i bother getting into this just to be clear do you want a real conversation on this topic or are you just making a rhetorical statement?
Well I feel like basically the DJ role has completely changed in the last few years...
Everyone's music is online from jump these days, so really DJ connections to the industry/streets are a lot less important than they used to be. I could go on google/youtube spend an hour and probably find more unknown artists pumping the specific sub genres of hip hop that i personally enjoy as easily as any dj. So that's one.
Couple that with the fact most hip hop fans in this day an age are not really hip hop fans. This isnt me bringing back the real hip hop vs commercial or anything like that from an aesthetic sense. But saying a lot of today's hip hop fans are not into getting put on to some unknown new artist, they prefer to listen to established artists that are known entities. 'Relevance' is very important to most of today's hip hop fans.
Now everything is unfortunately a business, so the main important concern is DJs have to see some way to monetize the effort spent finding new music/artists. So far most fans wont pay for DJ mixes, they dont want to hear new music in parties, and in radio settings the program directors and honestly the fans also dont want to hear artists/songs that aren't 'relevant'. So there really is no financial incentive for DJs to dig for new artists.
I think this is a big missing component, to a degree i think internet DJ subscriber channels might eventually fill this niche. If i found a great say DJ whatever youtube, or last.fm, podcasts, or whatever channel that was updated like clockwork every day or week or whatever, that had new music but mixed well, themed, blended (whatever the DJ brings to the table), i would probably tune into that religiously instead of going to 5 different hip hop websites clicking on a bunch of links to find the few songs i actually like... not sure how easy that is to monetize but a lot of youtube publishers make a good living so might be possible.
Well I agree that I would rather have a good DJ do the filtering for me, definitely cosign that 100%.
As for the money, i really dont know holmes, i mean artists cant hardly sell albums these days, the DJ mix sales are nonexistent. I mean I hope the money is there cause i would like to see the DJ scene rise again, i just dont know if it is and frankly thats the number 1 thing in this whole convo... cause if the money is there the dj's will find a way to take care of everything else, and if the money isn't there it just ain't gonna happen...
Now another good point you bring up is 'instead of putting that track on a mixtape he want to ride the artist coattails to success.........' that is real holmie. It makes business sense but it fukked up the DJ tape game, i mean even DJ Clue went from dropping mad 'exclusives' of the newest talent, to dropping tapes half filled with only his own artists signed to desert storm. But I dont really know a way around this, i mean to a level its always been this way, the juice crew blew up cuz marley marl was djing on the radio, the native tongues blew up cuz red alert was djing on the radio... its BEEN that way for the longest.
I do not know about now a days, how DJs actually made money of tapes change over the years...how does dj drama and nikkas like him make their bread off mixtapes?