He became unlikable.
He started catty beefs with artists making better music than him - Kanye West & Rick Ross - for no apparent reason.
I guess the reason was "beef sells records," but nobody told 50 that move in the playbook was ten years out of date.
Also, he started losing his voice and his flow and the cool Dr. Dre beats. He got inspired by Eminem's "rap with weird accents" phase. His singles went from classic (In Da Club) to stupid (Magic Stick, Amusement Park) to forgettable. (Can you name one, after I Get Money / Ayo Technology?)
Aaaaand he was a dikk and a bully to G-Unit. Treating your friends like crap...who can relate to that?
He made a comeback this year but it might be too late.
He started the Ross beef?

Ain't no black man who ever step foot in a hood gonna call someone they never met a "super g" What county you from brah?
" answers than I've seen on the first page.



