Kobe's style was the same as Jordan's. Only difference is Kobe took more 3s. If you hate Kobe then you must have hated Jordan right?
Don't bring up FG% cause that isn't the only indicator of efficiency. Kobe's scoring efficiency is right there with MJ.
Career TS% (combines FG%, 3FG%, and FT%)
Kobe - 55.5%
Jordan - 56.9%
A difference of 1.4% is not sufficient enough IMO to say one is WAY MORE efficient than the other. Jordan was definitely more efficient. However, that doesn't mean Kobe was in turn an inefficient chucker simply because he shot 1.4% less.
Here's the thing about that.
And eFG% is a factor too, but your TS% point is valid. The thing is, 1.4% over long careers isn't that small.
Also, when comparing complete careers, it's important to note peak. Peak performance tells you in greater detail who was better at their best. Jordan had a TS% of over 60 four times, including 61.4% one year. Kobe's career best was 58, second best was 57.6 and he never touched 57 again (Not counting this season as it is incomplete).
So, at their peaks, Jordan was 2-3 points higher, and held that peak longer, which is notable. Effective FG% , which is only production from the field and doesn't include FT's, has an even wider gap.
Now to the actual point.
I wholly disagree with your point that they play the same. You said it yourself, Kobe takes a lot more three's. At his peak he was taking 5 or 6 a game.
Those times that Kobe settles for contested 3-pointers or he pulls up for ill advised ones, over time, make for a difference.
Of course they are similar. They play the same positions and score from some of the same places, but in watching them both, I felt like Jordan played a more intelligent game, and was open to passing in more situations. I feel like Kobe often pre determines what he wants to do, and if he's determined to isolate, he abandons team concepts.