The answer is simple brehs. Most rappers in the 80's and 90's failed to build their brand. It can't be just about the music. LL isn't just a rapper it's a brand. Building a brand takes time as well as luck and of course you have to have the talent to stay relavent and current with the times. Snoop Dogg isn't a rapper it's a brand. The same with Nas and Jay-Z.
In simple terms it has to be more than just the music. A lot of artists today recognize that which will lead to more rappers still remaining mainstream relavent into their 40's.
On and the genre didn't blow up until the 80's
In simple terms it has to be more than just the music. A lot of artists today recognize that which will lead to more rappers still remaining mainstream relavent into their 40's.
On and the genre didn't blow up until the 80's