This idea that Roman has the look Vince cums over is crazy. 80% of Roman's body is covered, he was the shortest member of Shield, and at one point Dean Ambrose had bigger arms than him. People acting like Roman is some 80s roided up mastodon or something. I've never understood it. The look he has is that of a super attractive ethnic, but not TOO ethnic dude who has a strong family linage with the company. Before Shield was even a thing, if you saw him on his couple eps of NXT he was on, you knew he was getting that push, because anyone with brains would push that dude to the moon. There can't be a dude who knows anything about wrestling that saw Roman Reigns on NXT and didn't think "future WWE champion".
Like...why the fukk WOULDN'T you push Roman as hard as you possibly can? Very competent dude who can pull in the female audience, pulls in the male audience when he's being a bad ass, plus has 40 years of family shyt with the company to fall back on and point out. He got pushed for a lot more than "he has muscles", most of which you can't see and have never been part of his character or look.