For us

heads that were around in the 80's when they blew up ridiculously, we can see the differences. First of all they don't have a Michael Jordan. Much of their intended consumers today were not even alive when he played. The marketing campaign in the 80's and 90's was
CRAZY. And it all fit in so nicely with the new "Air" line. Your biggest athlete is also the biggest on the planet and the fact that he had so many "aerial" highlights, it helped promote the whole "Air" line. They had dope azz commercials, even having music from hip hop to the Beatles. And during this time Adidas and Puma weren't doing sh!t, and brands like Hoka didn't exist.
Who is Nikes star today? LeBron is old. So is KD. You fukked up with Steph. Zions athletic ability would have been great for the brand but dude is always hurt. Ja is hurt a lot too and has had too much off the court shenanigans. Whose your big 2020's NBA star?
And these new prices? I remember when the
only shoe that was $100 were Jordans. Thats a bargain today. Dunks were out back in the 80's. they were like $50.