Why Nike Is Struggling
- Thread starter Rollie Forbes
- Start date
Darth Nubian
I bought my first Ki from my baby momma brother
They made popular releases too hard to cop
Sir Richard Spirit
Superstar
Making Kobe’s hard to get was a bad idea also.
They drop in February
LunaticVillage415
All Star
Cacs ruined Nike. Retro J’s and Nike’s crossed over and became too mainstream since around the bandemic. All of those resale stores run by cacs. All of these corny hypebeast influencers on social media are cacs. And they came out of nowhere in the late 2010’s. nikkas switched over to designer because no one wants cacs to dress better than them. nikkas switching to designer caused drip inflation. A $230 Jordan 11 is no longer murder worthy when nikkas getting robbed for $1000+ Balenci’s, Dior’s and Louis.
Black people kept Nike in business for decades. White people were not copping retro’s in the 2000’s. White people mostly stopped wearing J’s in the early 90’s after Vanilla Ice got exposed as Malibu’s Most Wanted and Kurt Cobain gave cacs a lane to wear dirty Chucks, dirty ripped jeans and dirty flannels.
But now, the mainstream treated retro J’s and Nike’s like a trend. It’s like if classic albums like Illmatic and Doggystyle went viral and started charting with white people and nonblacks everywhere out of the blue in 2021. By the time it was 2025, these same white folks would be saying Illmatic was some old 2021 shyt. Even though that shyt is classic for people that grew up on it. OG sneakerheads like myself see no problem with classic J’s sitting and being easy to cop. I needed to reup on my shyt like Black and Cement 3’s and will reup on shyt I need that I had multiple times and dogged out like Flu Games, Aqua 8’s, Air Max 95 neons and Cement 4’s next year. I don’t care if they trending or not. My childhood will never be played out.
But outsiders who tried to gatekeep the culture see a problem with Nike grails becoming easy cops because they can no longer profit as much off it. And Nike also made classic grails more accessible to kill reseller hypebeast culture. I see no problem with this either. There is no reason a sneaker made in a sweatshop should resell or retail for a thousand dollars. You can’t buy sauce. But swaggerless cacs and nonblacks thought they could price black people out of swag with resale culture but reps came through and crushed the buildings. Now it’s a slow return back to the essence.
Black people kept Nike in business for decades. White people were not copping retro’s in the 2000’s. White people mostly stopped wearing J’s in the early 90’s after Vanilla Ice got exposed as Malibu’s Most Wanted and Kurt Cobain gave cacs a lane to wear dirty Chucks, dirty ripped jeans and dirty flannels.
But now, the mainstream treated retro J’s and Nike’s like a trend. It’s like if classic albums like Illmatic and Doggystyle went viral and started charting with white people and nonblacks everywhere out of the blue in 2021. By the time it was 2025, these same white folks would be saying Illmatic was some old 2021 shyt. Even though that shyt is classic for people that grew up on it. OG sneakerheads like myself see no problem with classic J’s sitting and being easy to cop. I needed to reup on my shyt like Black and Cement 3’s and will reup on shyt I need that I had multiple times and dogged out like Flu Games, Aqua 8’s, Air Max 95 neons and Cement 4’s next year. I don’t care if they trending or not. My childhood will never be played out.
But outsiders who tried to gatekeep the culture see a problem with Nike grails becoming easy cops because they can no longer profit as much off it. And Nike also made classic grails more accessible to kill reseller hypebeast culture. I see no problem with this either. There is no reason a sneaker made in a sweatshop should resell or retail for a thousand dollars. You can’t buy sauce. But swaggerless cacs and nonblacks thought they could price black people out of swag with resale culture but reps came through and crushed the buildings. Now it’s a slow return back to the essence.
Ok the Nike hate is getting out of hand now. They have options jpg Nikes, cactus jack Nikes, OW Nikes, martine rose Nikes, John Elliot Nikes, 1017 Nikes. They also have the classics and they re release them more often like the Columbias and they went dunk crazy last couple of years so they have something for everyone but the quality has dipped but so has literally every brand from luxury to fast fashion has so that’s kinda a mute point.
I agree with everything you said but your timeline is off. What you said happened really happened around 2012. Not the pandemic. During the pandemic is when women got into sneakers. Mainly dunks. I don't know if it's TikTok or where but white girls also discovered Air forces during that time.
Edit: I do think the last dance kicked things into hyperdrive though with sports memorabilia and shoes for a bit but I think it finally is dying off
Nike is garbage, all my sneakers fell apart after little use
That tends to happen when you purchase Nike products off of Temu.
His death played a major part in that as it increased demand for resale profits when they were sitting on the shelves beforehand.
A lot of these sneakers would be sitting as they are now if there wasn’t resale demand behind it.
darealvelle
Real Talk
This is true after a lot of people struck out on them concords back in Dec 11, that was the start where everybody felt they needed to treat all the next future retro releases as a consolidation prize. The following month people were lined up everywhere for them white and red(chicago) 10s. I remember the crazy ass out rage threads that were created on Solecollector and NIketalk. Heads were shocked and mad lol.
