Someone selling a lot of albums in one week isn't going to intrigue 75K to buy an album they can download for free. Their purchase is still dependent on them:
1) being intrigued enough to even check that artist's music
2) them liking what they heard enough to purchase
Even if 75K was intrigued enough, that's not nearly enough to make up for the amount of copies that the label supposedly purchased.
As far as huge artists flopping, look at 50 Cent and Nelly. 50 was a big name (though declining) and couldn't even reach Gold with a semi-successful single in "Baby By Me". Nelly was a consistent seller up until '08 and barely went gold with a single featuring Fergie.
They're not stupid. If an artist is finished as a major player why waste the time/expense when they'll flop the next week/album. Buy an extra 100k of Kendrick Lamar's album and he now looks like the next big thing commercially for hip-hop.
how is that even possible?


