Xbox Gamepass makes 230 million per month

[Leasy]

Xbox Game Pass made $230 million revenue in one month, most users pay for full subscriptions

Microsoft reveals a rare look at concrete Xbox Game Pass earnings, with the subscription breaking $230 million in subscriber revenues in a month's time.

www.tweaktown.com

Over the last few years, we've pieced together a lot of information and data about Microsoft and its video games division. In October 2022, we uncovered that Xbox Game Pass on console made $2.9 billion in revenue in 2021, as per a regulatory document. Shortly after, Xbox gaming CEO Phil Spencer said Game Pass made around 10-15% of content and services revenues, leading to our own adjusted calculations.

Now Microsoft has delivered concrete data on Game Pass revenues. According to a newly published Xbox slide deck from the FTC v Microsoft federal case, Xbox Game Pass generated an average of $9.26 per subscription. We know that there were around ~25 million Xbox Game Pass subscribers as of January 2022, so Xbox Game Pass may have generated around $231.5 million in revenue for the month of April 2022.

Read more: Xbox Game Pass made $230 million revenue in one month, most users pay for full subscriptions

 

[CarltonJunior]

Micro$oft

 

[levitate]

About a 26 year payback period for Activision purchase…

 

[Leasy]

About a 26 year payback period for Activision purchase…

This was from 2022 pretty sure it will be higher every year

 

[Loose]

About a 26 year payback period for Activision purchase…

Not how assets work brotha.

You're exchanging cash for an appreciating or depreciating item.


Theirs no "payback"

 

[levitate]

Not how assets work brotha.

You're exchanging cash for an appreciating or depreciating item.

That’s how justification for purchases work.

 

[Loose]

That’s how justification for purchases work.

It's not.

 

[levitate]

It's not.

OK
They intend to make the purchase with no ROI analysis.
Got it.

 

[daze23]

an average of $9.26 per subscription

I was told everyone only pays $1

 

[Loose]

OK
They intend to make the purchase with no ROI analysis.
Got it.

Who said that? You don't purchase an asset "expecting to make money back" you purchase an asset expecting to make money. Assets value doesn't turn to zero.

 

[DarkandHellisHot]

 

[Instant Classic]

I feel they make more than that due to people buying DLC for some of these games. Plus, with some of their first party games they have the gamepass early access edition which probably generated good money for them.