I've been really thinking about your thread
@RammerJammer I'm a mark of course, but this is a business. So I gotta find a way to succeed in both aspects.
1. Book Lesnar vs Strowman for Wrestlemania- Strowman kicks out of multiple F-5's and Strowman gets a tko victoria via that choke submission. Then let Lesnar's contract expire. Strowman is now the conqueror of conquorers.
2. Roman turns heel initially aligning with a heel Uso's but turning on them once they prove to be inept and getting The Author's Of Pain as henchman because they have the look and power just like he does. Uso's turn face after suffering a beatdown from Roman and AOP and align with whoever he's feuding with.
3. Finn Balor proves himself as a solo act. A lot people keep saying make The Balor Club, nah I gotta see what Finn can do by himself as a top guy. I would continue the prospected feud with Bray Wyatt who would ditch the horror elements and go back to being a southern anarchist cult leader character. Who goes over is up to who gets over more as I feel both guys need to prove themselves as solo top guys.
4. Bayley is forced to be Stephanie's underling. I've said negative things about Bayley about her being a mediocre worker and I believe that however, she's a sympathetic crowd favorite but she has not been acting like it on the main roster and casual fans aren't going to go back and watch NXT to see why people like Bayley so I'd have her somehow be indebted to Stephanie who's great at getting heat. This would build with Stephanie humiliating Bayley for months until she finally gets the strength to stand up to her and challenge her to a match at Wrestlemania. A cocky Stephanie accepts and goes over because Stephanie is a better worker than Bayley

....Just kidding Bayley goes over and hopefully, she becomes the underdog female hero.
5. Alexa is the face of Raw and Naomi is the face of Smackdown. Keep it this way.
6. Dean Ambrose turns heel. WWE has dropped shoots here and there about how they think he's lazy, I'd have this become his character that Dean is here to get paid. I'd look to NJPW's reinvention of Tetsuo Naito for inspiration.
7. Goldust gets one last mid-card run. Goldust goes back to his gold and white look and becomes important again. His peak would be winning the Intercontinental title painting it gold, again and holding it for at least 7 months. Whoever beats him is important now.
8. Rusev turns face. Rusev is one of the most underrated guys on the roster and he's so charismatic. Rusev has been "the bad guy" in three feuds and looked like the face. He was the one saving grace in that garbage angle with Ziggler, Summer, and Lana. He deserves a chance.
9. Bring Chris Hero up to the main roster and put him back together with Cesaro. I know fans want that Cesaro singles push but I don't think Cesaro can be a true superstar and that's what I would be looking for when booking. Cesaro has always been a great tag team wrestler and I'd put The Kings of wrestling tag team back together.
10. Tease John Cena"s retirement for a year, hopefully, have some fans come back to his side. I wouldn't turn him heel

That man make money, that man is a true superstar. I don't know who I'd book to feud with him, but It would have to be whoever I think could replace him as top draw, gotta sell them shirts to beat the face that runs the place

but whoever is so lucky would be looking to replace him on screen as well. Commentary would point out Cena slowing down and how fast "the new guy's" ascent has been. A frustrated Cena would accept the challenge of the new face and Cena would put him over. Cena wouldn't really retire and I'd do the same storyline again the next year

Twice in a lifetime