the reason the Source and XXL went under or are not hitting as they used to is because they started catering to kids that don't read. If you want to promote guys like 21 savage, migos,and these other trap rappers, you're promoting them to kids that don't read and don't pick up books. When we were teens we always read rap mags and the adults did too. This is a phone generation. If it aint on a kid's phone or tv, they aint interested. This is where XXL and Source messed up. Wax Poetics caters to the hip hop adult fan that like to read about nostalgia.