Forget about the brand, focus on YOUR church with YOUR congregation and YOUR leaders. The "brand" don't mean much in your life compared to how good the actual people in your life are. Find a church with the right people at it regardless of what the brand is.
The best church I ever attended was a Missionary Baptist church. But that doesn't mean every Missionary Baptist Church is great. It was just that pastor who was great.
In terms of the Bible, read the Gospels and interpret everything else in that light. The word in the Gospels is the closest we get to seeing who God really is, there's plenty of good wisdom outside the Gospels but there's also a lot that has been influenced by ma's own limitations and failings.