When Are Rappers Gonna Realize That Making Music With Substance Pays Off More?

[NSSVO]

You know why?

We don't push our own platforms and venues like the days of the Apollo Theater.

Black entertainment has been vertically integrated and therefore created a vacuum in places where creativity and energy thrive (Black Communities) because everyone is looking for mass appeal. Hip Hop is universal now. Koreans hate Black people but have whole trap rappers with bootleg Mike Will beats. We will start making pivotal music once we start naming names and shutting the weak imitators down.

How many Koreans have you met?

 

[Jean Jacket]

How many Koreans have you met?

Too many. Old and young have a skewed view of Black people. There is a K-Pop group in America with 2 Black girls named Coco Avenue from L.A...and Koreans are foaming at the mouth mad talking about they are appropriating K-Pop... I can't make this up... I'm laughing my ass off at their ironic rage.

Edit w/ pic and video (not a fan of them but you get the point)

 

[NSSVO]

Too many. Old and young have a skewed view of Black people. There is a K-Pop group in America with 2 Black girls named Coco Avenue from L.A...and Koreans are foaming at the mouth mad talking about they are appropriating K-Pop... I can't make this up... I'm laughing my ass off at their ironic rage.

I lived in Korea for 13 months, and any time I left the city it was love

 

[Jean Jacket]

I lived in Korea for 13 months, and any time I left the city it was love

Did you stay around Itaewon?

I could see why then...I hung out with teachers mostly in other parts of Seoul... and mostly everywhere/everyday was .

 

[NSSVO]

Did you stay around Itaewon?

I could see why then...I hung out with teachers mostly in other parts of Seoul... and mostly everywhere/everyday was .

Na I was out there in Songton

 

[KillKenny]

1994-1969 = 25
1994+25 = 2019.

get ready, we're getting close to another music thunder era.
might take a little bit more than 25 years this time, cause people are making kids later on in their life this days...

j.cole + kendrick are just the start, you'r right about this thread. music is moving towards to substance again.

 

[Jean Jacket]

Na I was out there in Songton

Sally held you down my nikka?

 

[Kinguno]

A lot of it is just plain old marketing.


Not only is music being sold so are people

 

[The Plug]

Rap is a hustle, you go in to have fun and make money. Making music with substance is more difficult

 

[rapbeats]

if you say so
but from what i see the biggest albums/singles are most often in a certain lane
rather strike while i'm hot and make more money than cats that make real rap would make in a lifetime of doing shows

and jigga is up there when it comes to talking that money shyt

*

but this is what you dont understand. 99.9% of these flash in the pan rappers arent making as much money they are making it seem they are making. NO RAPPER IS in the early stages. those deals are TERRIBLE for kendrick, cole, drake, future, uzi verts, etc, etc, etc. the deals are trash for all first time artists. its like being a first time car buyer with no co-signer. you getting that wack apr rate regardless.

Very few rappers/artists get a great setup the first time around. these people have to go platinum multiple times with their ALBUMS not just singles. in order to re-up and change that contract or just have enough money made to pay off any debt to these labels and to start actually making real bread you see them throwing up in the air in the videos. It takes time to pay all those other people that have their hands in their pockets. then to finally be rich themselves.

what you are seeing is dudes holding a 100k or so. thats a lot of money if you someone gave that to you in one sitting. but that aint that much if you can't sustain it. if you made 50 k a year for 2 years. thats 100k. thats not balling. thats aight. but that aint balling for 2 years. but they have to keep spending to make YOU the public believe they are richer than they really are. so they can't live a 50k lifestyle. especially if they start out rapping that dream rap nonsense.

this is why being a real rapper rapping with substance is the best decision you could make since it becomes a real career you can sustain and live off of without wondering where your next check is coming from after you fall off. the fall off is different for everyone. if you have real music. the fall off means you lose the POP fans but you keep your core fanbase. thats enough to tour off of and slang enough records to keep a nice little lifestyle going. own you a business or two on the side and have some cash left over to pay for your kids college fund.

these dudes may be homeless under a bridge in 10 years messing around with that mumble rap. i'm being dead serious about it. what do you do if you aint a high school graduate. and you're black(we already have the worse employment rate in america by far.) what the heck do you do once your wack raps aint selling anymore? you have no more shows to go to. you aint getting paid for club appearances. you aint on the love and hiphops. or these other somewhat legit reality shows. you aint running with pepsi commercials, sprite, etc. you have Zero skills. and rap was never your talent. you had a little charisma and thats about it. half these dudes be looking crazy about the face/head. so its not like they are model types. you know another job you could do without using your brain. so what is left for a wack rapper that is retired? bag to the trap? is that even an option? with everyone knowing who you are from the block boys to the cops. what CVS? Walmart? UPS?

 

[Piff Perkins]

Two guys selling the most doesn't prove your point. More people are making good money off party anthems and trap bangers than conscious music. Facts. You got a better chance being the next Yachty than the next Cole or Kendrick.

 

[CrimsonTider]

the fantasy rap does not sell well. what part of that DONT you get? It's not an opinion its a REALITY.

Check the sells.

people no matter how much they want to forget about their situation. still wants truth spoken to them about their situation. thats a fact. i've told yall before. music is the soundtrack to your life. no one. i mean no one wants to turn up 24 hours a day 7 days a week. no one wants to listen pay for and listen to strip club anthems 7 days a week 24 hours a day over reality rap with a good beat.

this has always been the case.
real rap gets you shows forever, real rap gets you a life long career as a hip hop artist. these are facts not opinions.

people use to call Jay z a flashy rapper. because he had some lines or a song about that lifestyle. he wasnt actually talking down to the listener. he was talking down to other rappers that were lying about their worth (either lying about their previous street dealings making them rich, or lying about how much doe they were getting from selling records/doing shows/publishing.) he was never really down talking regular people. and most of his music was about him and his life, what he's seen in REALITY with a little embellishing here and there.

Nope. Tons of people listened to shyt like Nelly and Chingy and Lil' Jon in the early 00's. You know who listens to them now? No one. That's the equivalent of Yachty and Future now. In 10 years they'll be novelty acts that no one cares about until some dumbass DJ plays Broccoli at a wedding ironically.

Who are these conscious rappers from 10 years ago that people listen to today?

You don't know anything about future

 

[AAKing23]

When are rap fans going to realize that the majority of rhymes they call "substance" are really just some common sense shyt you should've realized before you put that record on :iseeu:

Substance doesn't have to be the stereotypical pseudo intellectual deep rap that ya'll nikkas complain about


It can just be saying real shyt, telling stories about your life experiences and how they shaped who you are. You can literally make a song called
"Hoes ain't shyt" into a song with substance if you can deeply articulate yourself and explain why you feel that way.

 

[bigbadbossup2012]

Kendrick is selling with no real substance.

 

[mson]

It does, actually. A so-called "conscious" rapper or just one with "something to say" will tell the listener that "1 + 1 = 2" on a record and because it's supposedly "real" music, it's lauded like they just found the key to life or some shyt.

It's overblown more often than not

Sometimes that's the best form of information. Malcolm X used to preach common sense information all the time.