2014 is the first year with NO PLATINUM ALBUMS!!!

C-Styles

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http://www.deathandtaxesmag.com/229695/2014-is-first-year-ever-with-zero-platinum-certified-records/


2014 is first year ever with ZERO platinum-certified records
While there were certainly a number of great albums you need to have from this year, 2014 will mark the first year since its inception in 1976 that no artist’s album will be certified as platinum from sales. The award is given by the RIAA to mark one million units sold, and with only a few weeks remaining in the year, no album is even remotely close to making the threshold.

The two records nearest the magic number are Beyonce’s self-titled album and Lorde’s “Pure Heroine,” but neither have even crossed the 800,000 mark, with sales of both having tapered off months ago. There is one caveat, and that is the fact that the soundtrack to the animated film Frozen has moved well over three million units; but it being a soundtrack and not a single-artist release places it into a slightly different category.

Yet the year is not a complete wash, as 60 individual songs have been certified as platinum, and this is a clear reflection of the overall shift that the industry has made back to a singles-based focus. Thanks to digital downloads, buyers are no longer required to purchase an entire album, but when compared to last year, the number of platinum-certified singles is still down more than 20%.

The remainder of 2014 is rather bleak in terms of world-wide artists that could move massive units in a short time, as the only possible shot will come from Foo Fighters’ “Sonic Highways;” but it’s been nearly a decade since that band achieved such commercial sales success. Given that reality, it’s safe to say that in nearly every aspect, 2014 will mark the most disappointing and dismal year ever in terms of mainstream music sales.

Many will be quick to blame the rise of streaming music services, as a large number of industry executives claim that this discourages the purchase of full albums and even singles to an extent. In fact, this was what many blamed for 2014 marking the lowest album sales since SoundScan tracking began in 1991 just a few weeks ago. When these numbers were released, it was the first solid indication of how uninspiring mainstream releases have been throughout this year, as those two previously mentioned albums that are closest to platinum status were both released in 2013.

As the traditional music model changes more and more, the industry must get out of the mud and admit they have to make massive adjustments in their sales approach if they wish to survive. With the reality that songs can get millions of streams and video views, yet only sell tens of thousands of copies, the old model is no longer relevant, and when the big labels collapse, they’ll only have their arrogance and ignorance to blame.



:mjlol:

When Taylor swift drop tho :shaq:
 

itsyoung!!

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:yeshrug: both the artist and fans to blame for this :yeshrug:

ill put more of the blame on artists though simply because they give us hardly anything to really want and buy.. They put out microwave music. None of this shyt is timeless music that we NEED. Just some shyt for us to listen to til the next shyt drop :yeshrug:

fukking DJ mustard got like 6 songs from 6 different albums with those albums main singles having the same exact beat :camby: How or why we supposed to support that ? None of these new artists have STAR power either and thats because the labels are so confused on who to push.

On the flip side, these non star artists are making more money than ever before because of social media + the money they can get from performing in clubs/touring while being independent (bobby shmurda :ufdup: )

ive probably listened to more All Eyez On Me, 400 Degreez, etc this year than new releases :yeshrug:
 
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:yeshrug: both the artist and fans to blame for this :yeshrug:

ill put more of the blame on artists though simply because they give us hardly anything to really want and buy.. They put out microwave music. None of this shyt is timeless music that we NEED. Just some shyt for us to listen to til the next shyt drop :yeshrug:

fukking DJ mustard got like 6 songs from 6 different albums with those albums main singles having the same exact beat :camby: How or why we supposed to support that ? None of these new artists have STAR power either and thats because the labels are so confused on who to push.

On the flip side, these non star artists are making more money than ever before because of social media + the money they can get from performing in clubs/touring while being independent (bobby shmurda :ufdup: )

ive probably listened to more All Eyez On Me, 400 Degreez, etc this year than new releases :yeshrug:

The bolded sums up my thoughts on this decade not just in rap...but in music so far...

I've been listening to more older shyt than newer stuff.

It's like I'll check out this new stuff then forget about it later...fast food music.
 

MegaTronBomb!

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2013 was the first year music had no guns, just two remotes
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Clark Wayne

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That will probably change with Taylor Swifts new album. Her last 2 went platinum 1st week, so I imagine this one will do pretty well. It won't sell a million 1st week but it won't take but a few weeks to go platinum.
 
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