PhonZhi
Veteran
This.
Adele out here breaking records
- Thread starter MufasaChoppa
- Start date
This.
PhonZhi
Veteran
How many of yall purchased that new Jada?
IllmaticDelta
Veteran
You think only "white chicks" got this album?trust me you're wrong.
Actually his quote is like 98% true. Females are the biggest influences on record sales and yes, most of the people buying her albums are white females. They aren't of same type as Taylor Swift fans though, who are teens. Adele's core fanbase is more adult.
IllmaticDelta
Veteran
I disagree. Her biggest fanbase after her white ones are most likely, black chicks because her music is based in that sound
Yup
Black women listen to Adele but they aren't buying her albums like that lol...they most likely aren't buying beyonce's in large numbers either.
IllmaticDelta
Veteran
It does, it just has to be from a "white" artist. Adele is an R&B based singer. There's no getting around that fact. She just has the Elvis factor making her bigger, just like what happened with Eminem.
WickedGames
Superstar
Whats her numbers?
Bu bu bu bu but Jill Scott
as a dude who has never peeper her....why?
whats the appeal? i mean i know shes talented but so have plenty of other artists. i dont wanna reduce her success to white privilege beacause thats probably unfair but i cant think of anything else. so would one of her fans clear this up? just been curious thats all
whats the appeal? i mean i know shes talented but so have plenty of other artists. i dont wanna reduce her success to white privilege beacause thats probably unfair but i cant think of anything else. so would one of her fans clear this up? just been curious thats all
WickedGames
Superstar
This is a girl from the UK. Ain't no privilage. I think it's harder for a girl from London to blow in US music than a black artist.
Adele is just brilliant and extremely likeable. People just fell in love with the idea of the purity of it too. No collabs, chubby chic who's just a brilliant writer and singer. Her songs really move people emotionally too.
There's a lot of good singers but writers? Nah. Most these singing girls got writers
This song was the blow up. I won't admit to tearing up to it
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WickedGames
Superstar
Adele hasn't even toured properly 
Such a unique approach to greatness
Such a unique approach to greatness
ManBearPig
half man half bearpig
And she talented unlike Taylor Swift
tremonthustler1
aka bx_representer
lil girls like her too. Probably because she's a megastar that is never involved in fukkery. She does her music, sings her songs, wins her awards, and then goes away to raise her kid.
IllmaticDelta
Veteran
Not the way they love Swift or Britney Spears back in the day. Adele's fan base is by far older people.
tremonthustler1
aka bx_representer
I'm not saying by comparison. I'm saying that's an underrated part of her fanbase. Her demographic is widespread.
IllmaticDelta
Veteran
Why Streaming Doesn’t Really Matter For Adele
Why Streaming Doesn’t Really Matter For Adele | M{2e}
The outstanding success of Adele’s single ‘Hello’ has stoked up the already eager debate around whether Adele’s forthcoming ‘25’ album is going to be a success. Indeed some are asking whether it is going to ‘save the industry’. One of the aspects that is getting a lot of attention is whether the album is going to be held back from some or all of the streaming services. The parallels with Taylor Swift’s ‘1989’ are clear, especially because both Swift and Adele are strong album artists, which is an increasingly rare commodity these days. But the similarities do not go much further. In fact the two artists have dramatically different audience profiles which is why streaming plays a very different role for Adele than it does for Swift.
Lapsed Music Buyers Were Key To the Success Of ‘21’
Adele’s ’21’ was a stand out success, selling 30 million copies globally. Core to ‘21’s commercial success was that the album touched so many people and in doing so pulled lapsed and infrequent music buyers out of the woodwork. The question is whether the feat can be repeated? In many respects it looks a tall ask. We’re 4 years on since the launch of ‘21’ and the music world has changed. Music sales revenue (downloads and CDs) have fallen by a quarter while streaming revenues have tripled. And the problem with pulling lapsed and infrequent buyers out of the woodwork is that they have receded even further 4 years on. In fact a chunk of them are gone for good as buyers.
buyer streamer overlap
But beneath the headline numbers the picture is more nuanced (see graphic). Looking at mid-year 2015 consumer data from the US we can see that music buyers (i.e. CD buyers and download buyers) are still a largely distinct group from free streamers (excluding YouTube). While this may seem counter intuitive it is in fact evidence of the twin speed music consumer landscape that is emerging. This is why ‘Hello’ was both a streaming success (the 2nd fastest Vevo video to reach 100m views) and a sales success (the first ever song to sell a million downloads in one week in the US). These are two largely distinct groups of consumers.
Streaming A Non-Issue?
As a reader of this blog you probably live much or most of your music life digitally, but for vast swathes of the population, including many music buyers, this is simply not the case. Given that the mainstream audience was so key to ‘21’s success we can make a sensible assumption that many of these will also fall into the 27% of consumers that buy music but do not stream. The implication is thus that being on streaming really is not that big of a deal for ‘25’ one way or the other. Whereas Taylor Swift’s audience is young and streams avidly, Adele’s is not. That is not to say there aren’t young Adele fans, of course there are, but they are a far smaller portion of Adele’s fan base than Swift’s.
60% of 16-24 year olds stream while just 20% buy CDs. Compare that to 40-50 year olds where 34% stream and 43% buy CDs. These are dramatically different audiences which require dramatically different strategies. Audio streaming is unlikely to be a major factor either way for Adele, neither in terms of lost sales nor revenue. Unless of course she ‘does a Jazy-Z‘ or ‘does a U2’ and takes a big fat cheque from Apple to appear exclusively on Apple Music. But I’d like to think she’d like to think she’d have the confidence of earning sales the real way.
The Importance Of The Digitally Engaged Super Fan
What unites Swift and Adele is that they are both mass market album artists and as such are something of a historical anomaly. Swift bucked the trend by making an album targeted at Digital Natives shift more than 8 million units. Adele will likely also buck the trend. But paradoxically, considering the above data, in some ways it will be a harder task for Adele. Swift has a very tightly defined, super engaged fan base that identifies itself with her. Adele’s fanbase is more amorphous and pragmatic. You don’t get ‘Adelle-ettes’. Swift was able to mobilise her fanbase into music buying action like a presidential candidate with a passionate grassroots following and big donors. The importance of digitally engaged super fans is the secret sauce of success for digital era creators. It is the exact same dynamic that ensured UK YouTuber Joe Sugg was able to leverage his fanbase to give his debut book ‘Codename Evie’ the biggest 1st week sales for graphic novel EVER in the UK this year.
If Adele and her team do pull off a sales success with ‘25’ they will owe a debt of gratitude to that 27% of consumers. While the odds are against it being quite as big as ‘21’ (simply because the market is smaller) it still has every chance of being a milestone event that will out perform everything else. But do not mistake that for this being ‘Adele saves the music industry’. Album sales are declining. Success from Taylor Swift and Adele are (welcome) throwbacks and they are most certainly not a glimpse into the future.
Why Streaming Doesn’t Really Matter For Adele | M{2e}