I'm just like yall. I put my durag on one leg at a time.
Apparently the durag store in Beverly Hills was a flop
- Thread starter BrothaZay
- Start date
Lurags.com already has this covered with almost every type. We don’t need more options.
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imagine slaving away doing up storefronts all day just to be referred to as "mom's husband"
there was no first time 
According To Her Own Words She Didn’t Take Out A Loan
But She’s 20 Years Old With A Store On Melrose? Her Family Must Be Rich
The Google Reviews Are Flaming That Place lol
I Don’t Know How She Could Think This Was A Good Idea
But She’s 20 Years Old With A Store On Melrose? Her Family Must Be Rich
The Google Reviews Are Flaming That Place lol
I Don’t Know How She Could Think This Was A Good Idea
RhodyRum
Mark Gassed-A-Heaux
imagine slaving away doing up storefronts all day just to be referred to as "mom's husband"
If that's not her dad wtf she supposed to call the brehito?
RhodyRum
Mark Gassed-A-Heaux
It's called being stupid.
Not undereducated, not mentally ill, not lack of training, not badly influenced, not anything that can be used as a crutch or excuse.
She's just a genuinely stupid individual.
The proof being that she thought there would have been any chance of success with an idea this moronic.
If you're not stupid, it's REALLY hard to relate to the mindset of stupid people and the stupid decisons they make.
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IsThatBrothaMouzone?
Veteran
The store needed a few things:
A less expensive location that has Blacks with $$$$$ (Atlanta, Houston/Dallas, Charlotte etc).
Lower prices in general. $100 for a durag won't work unless you already got an established brand selling other shyt. Gucci/Prada could probably make a KILLING on this shyt. Especially Gucci with the logo. Even Nike could sell Jordan durags
with the Air Jordan logo...All black with red Air Jordan? 
Selling only one product. People don't buy durags everyday....usually just a handful at a time until they need new ones. Gotta have items that get people in the store more regularly.
Should have been an online retail operation. Overhead on durags is probably not that high. Get some nice styles and she could make $$$$$. Scaling up to Beverly Hills makes no sense.
That's like putting a tanning salon in the most hood area of Detroit or Baltimore.
A less expensive location that has Blacks with $$$$$ (Atlanta, Houston/Dallas, Charlotte etc).
Lower prices in general. $100 for a durag won't work unless you already got an established brand selling other shyt. Gucci/Prada could probably make a KILLING on this shyt. Especially Gucci with the logo. Even Nike could sell Jordan durags
with the Air Jordan logo...All black with red Air Jordan? Selling only one product. People don't buy durags everyday....usually just a handful at a time until they need new ones. Gotta have items that get people in the store more regularly.
Should have been an online retail operation. Overhead on durags is probably not that high. Get some nice styles and she could make $$$$$. Scaling up to Beverly Hills makes no sense.
That's like putting a tanning salon in the most hood area of Detroit or Baltimore.
She opened that store during COVID in 2020… I think she’s 23
The idea was more about LOOK I OPEN MY OWN BUSINESS , more than really thinking on long term success
The idea was more about LOOK I OPEN MY OWN BUSINESS , more than really thinking on long term success
Of course. Realistically only one race wear durags regularly and that's not going to change drastically with any level of marketing.
They tried to upscale a basic item into street wear high fashion territory when it's demographic is niche at best. Even amongst brehs. It's like people think business planning is an after thought or something. Idealism shouldn't be leading your planning when you putting bread down to make bread.
Having Black owned businesses does not require us to only cater to Black people. Take everyone's money. If you want to serve a smaller audience for whatever purpose then plan for that don't think you can force a demand that doesn't exist even with hype.
They tried to upscale a basic item into street wear high fashion territory when it's demographic is niche at best. Even amongst brehs. It's like people think business planning is an after thought or something. Idealism shouldn't be leading your planning when you putting bread down to make bread.
Having Black owned businesses does not require us to only cater to Black people. Take everyone's money. If you want to serve a smaller audience for whatever purpose then plan for that don't think you can force a demand that doesn't exist even with hype.
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Nas gassed her up.