Soon as studio equipment started costing $100 and social media gave every human on earth a voice, the game became saturated.
Back in the day you had to be dope to have a shot in the game. Studio time and equipment was hella expensive so nikkas was taking it serious when they made that investment.
Fast forward to today, now u got nikkas treating rap like the drug game. No barrier to entry.
Jeezy saying, “I am not a rapper” was a major sign of what was happening at the time. Then you have the south’s run of bubble gum, mumble fun, drug, dance clown rap that was all ran off the beat being “the star” coupled with strip club anthems, hooks, and sub par bars.
Rap is no longer treated as an art, its treated as a hustle![]()
But didn't Jay Z start the I'm a hustler not a rapper thing before Jeezy?....hmmm.
And then 50cent was talking that shyt too.Jay persona was a hustler disguised as a rapper...and he was called the GOAT. Then what do you expect the rest of the rappers to do?....


that can't be good for lyricism