For once in what felt like ages, we had a whole team that was the focal point instead of just one player. The three of them all collectively said "fukk what the narratives and critics say, I want to be teammates with my best friends and win titles as a team".
They were in a high profile market with a legendary figure as their president, they had legit certified goons like Udonis on the roster, who along with his old college roommate Mike Miller both left money on the table to be part of the team. There were strong personalities all over the organization that got reactions from the people. They had great respect for the Celtics for being the inspiration for them all linking up, but had legit rivalries with them and the bulls and the pacers in the east, not to mention how everyone wanted to see them play Los Angeles in the finals each year until Kobe got hurt. These are the big differences between that era and since LeBron went back to the cavaliers. It's seemingly solely about LeBron again and there's no dominant personality besides him. There's no long standing history of excellence like the previous 15 years for the Heat had before him. They were a bottom feeder prior to drafting him and were a lottery team each year he was in Miami, so they weren't able to make anyone actually pay attention to them during that time beyond legit cavaliers fans. I don't think you can try to promote the narrative of them being this beloved team because of just how heavy the league and espn pushed the agenda of wanting LeBron to go back while he was in Miami (it tends to detract from it feeling organic at all) and the nature of how fishy it was that they won 3 of the 4 lotteries while he was gone despite not having the best chance at any point. At the same time, you can't market them as a villain because LeBron did exactly what everyone was telling him to do for 4 years and you can't market a team in a small market that's historically been terrible as a villain. It just doesn't work.
Basically, the Heat were a breath of fresh air because they gave us a lot to care about beyond LeBron. I just can't get amped up about watching the cavaliers for some reason. I had the permanent

:Popcorn: for those Heat teams. For this team it's more

. That's not even meant as a dig at any players or the cavaliers. It feels like business as usual for David Stern's NBA, for which my general reaction is "been there done that

". I always prefer the notion of team over individual in a team sport. That happens to be what drew me to the ravens in the first place. A foundation built on defense which happened to have a lot of strong personalities that all had to work well together for the defense to be effective. Can't really market one guy on a defense when everyone has to pull their own weight.