Beyonce and Adidas part ways

Apollo Creed

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She can market her music, but the way she is branded as being not out there on the scene like her peers hurts her marketability for things like this.

I think she should focus her clothing line on women 25+. These youngings don’t wear no damn clothes anyway anymore so it will be those stable people who buy your clothes and wear them in social and professional settings.

imo Beyonce was always known for performing not really style like say Rihanna
 

Gizmo_Duck

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She can market her music, but the way she is branded as being not out there on the scene like her peers hurts her marketability for things like this.

I think she should focus her clothing line on women 25+. These youngings don’t wear no damn clothes anyway anymore so it will be those stable people who buy your clothes and wear them in social and professional settings.

She needs to start loooking into starting a department store brand at this point. Her fanbase is trending towards “auntie”

Maybe an Amazon Basics line
 

Left.A1

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shyt was always sold out …my girl tried to cop a few pieces..was hard to get …I doubt the issue was sales performance non of her shyt sat on the shelf …the latest collection is sold out as well :yeshrug:
 
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She can market her music, but the way she is branded as being not out there on the scene like her peers hurts her marketability for things like this.

I think she should focus her clothing line on women 25+. These youngings don’t wear no damn clothes anyway anymore so it will be those stable people who buy your clothes and wear them in social and professional settings.




Agreed. Rihanna can sell Fenty cause of the way she brands herself. She out here, being seen, clapping back at folks on twitter when necessary etc etc. Beyoncé mysterious persona that she tries to curate doesn't make for a brand that folks can identify with.

Even look at ole retarded c00nin Kanye. He out here in these streets, doing interviews and willing to talk to folks.

People identify with that type of branding. Beyoncé brand is more like what celebs used to be before social media. And that's cool and all, but not if she wants to be a fashion icon in 2023.
 

dora_da_destroyer

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This is an L on Adidas part. No Beyoncé isn’t a fashion inspiration but if you are paying someone to put their name on your clothes you have require that person to do some damn advertising and be seen publicly wearing the stuff

The line had hype at first but Beyoncé never did anything to elevate it
she did a lot of promo for each collection launch. but no one looks at bey's fashion and runs out to cop or copy what she's doing. bey's look is either ball gowns and couture dresses or looks no one gives AF about. a pap snap of her in ivy park on a store run doesn't move the needle the way rih can get snapped in a fubu jersey and have women wanting to rock fubu
 
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