Beyonce and Adidas part ways

[Doin2Much Williams]

.

 

[Piff Perkins]

A large segment of her fanbase don't give a fukk about working out or wearing workout/fitness clothing...

 

[horizon]

Vintage Adidas Ivy Park gonna be on that diefrsh instagram page in 20 years

 

[NoMoreWhiteWoman2020]

imo Beyonce was always known for performing not really style like say Rihanna

Exactly.

She needs to start loooking into starting a department store brand at this point. Her fanbase is trending towards “auntie”

Maybe an Amazon Basics line

That’s a lucrative market. You gotta remember, that’s the Back That Azz Up Generation, and they still stacked. That shyt would sell like hotcakes.

But I put this on Adidas. I could see them linking with Serena Williams, or even someone who actually wears their clothes. Kanye is an anomaly in this aspect. LL wore FUBU. And so forth.

 

[MajesticLion]

A large segment of her fanbase don't give a fukk about working out or wearing workout/fitness clothing...

Pretty much. If it was an actual athletic line then they'd have had something. Athleisure, no.

 

[InGodWeTrust]

I asked my girl about Ivy Park and she says its always sold out.

Idk

 

[Tasha And]

I only half pay attention to any of this, but what is the consensus for why folks like Rihanna, Kylie can create hugely successful fashion/cosmetic brands but Beyonce hasn't been able to do the same?

 

[Seoul Gleou]

is this your queen?

 

[O.T.I.S.]

If adidas is smart, they should try to link up with her understudies… especially if Lil Mermaid doesn’t flop and the other one sticking them asscheeks in the air

They about to get a lot of attention

 

[Apollo Creed]

If adidas is smart, they should try to link up with her understudies… especially if Lil Mermaid doesn’t flop and the other one sticking them asscheeks in the air

They about to get a lot of attention

nah them hoes can't dress for shyt. Adidas prob better off going after one of them eclectic Afrobeats or South American chicks because they fit more where the brand and global fashion is going anyways. Most of the big American acts doing the tranny meg the stallion look.

 

[NoMoreWhiteWoman2020]

Agreed. Rihanna can sell Fenty cause of the way she brands herself. She out here, being seen, clapping back at folks on twitter when necessary etc etc. Beyoncé mysterious persona that she tries to curate doesn't make for a brand that folks can identify with.

Even look at ole retarded c00nin Kanye. He out here in these streets, doing interviews and willing to talk to folks.

People identify with that type of branding. Beyoncé brand is more like what celebs used to be before social media. And that's cool and all, but not if she wants to be a fashion icon in 2023.

I hope she doesn’t attempt a rebrand. I like how she is now and man when financial shyt starts fukking up, then comes family shyt. I hope this doesn’t lead to a divorce

Spoiler

because that is an eternal ace in the hole. And if they really wanted to make a media bomb, they would do that. It would dominate headlines.

But anything is possible.

 

[Silver Surfer]

Beyoncé cut them off cause Nike wrote a bigger check. Big announcement coming soon!

Lol...how she cut them off when it has been forecasted it was foijg bad numbers?

 

[MikelArteta]

Whole line was garbage and ugly.

Good riddance

 

[Vandelay]

shyt was always sold out …my girl tried to cop a few pieces..was hard to get …I doubt the issue was sales performance non of her shyt sat on the shelf …the latest collection is sold out as well

I'm leaning towards the manufacturing was either unprofitable or unproductive. The shyt was always sold out. I tried to cop some pieces for my girl and all that ever was available was weird ass sizes either XXS or XXXL shyt.

 

[Left.A1]

I'm leaning towards the manufacturing was either unprofitable or unproductive. The shyt was always sold out. I tried to cop some pieces for my girl and all that ever was available was weird ass sizes either XXS or XXXL shyt.

Meh I don’t know …these aren’t some high end sourced materials …it’s regular shyt like the rest of their cloths from adidas