But the identical phenomenon is at work not just in Congress, but in virtually every state legislature with more than a handful of black Democrats, on the governing boards of big counties and in city councils across the country. In Georgia where I live, a recent constitutional amendment designed to dissolve public schools and replace them with charters had substantial Republican support, but would never have passed without the support of key black Democrats with impeccable “civil rights” credentials, but deeply in the pocket of the charter and school privatization lobby. Whether the issue is the expanding the military budget and surveillance, building nukes in black communities, the potent combination of black lobbyists and black legislators provides vital cover to all kinds of corporate-friendly measures.
Nobody, as we at Black Agenda Report have observed many times before, celebrates the black Freedom Movement louder, longer, more often and more ostentatiously than the black political class, and this is why. It's not just that this struggle led to the concessions allowing the number of black elected officials to grow from a few hundred nationwide to more than ten thousand in forty years. The fact is, the black political class's appropriation of and ceaseless celebration of this era and its struggles – properly filtered and sanitized of course – constantly renews their store of moral legitimacy, keeping their sellout values high.
Politicians who consistently stand up for the poor and oppressed in the halls of power do not attract big campaign contributions, because everyone knows how they'll vote. Without big campaign contributions they cannot rise to legislative leadership, and their ambitious staffers will not rise either. To be a player, you gotta play, and to get the big money you've got to command a respectable price when you sell out. Many CBC members and their employees want desperately to be fixers and players, like those on the TV series House of Cards, and they've learned exactly how. CBC members, goaded by black lobbyists, have been so eager to cross the aisle and make deals that they have often been leading co-sponsors and supporters of odious measures attracting few other Democrats. Carter and Grim show that when CBC members jumped on board with Republicans, these measures become law, or influence regulators. When CBC members hang back, most other Democrats do the same.
As the Huffington Post article says, the moral legitimacy of the Congressional Black Caucus, and by extension that of the entire black misleadership class is nothing but a hollowed out brand. The article is full of quotes from staffers and lobbyists about this or that CBC member's “brand.” In plain English, brands are purposeful, deliberate, manipulative lies. Branding is a marketing strategy intended to evoke a given response in a target audience, summoning real or imagined memories, tastes, feelings or desires in order to get a response from the target audience which could not be obtained by appeals to fact or logic. When political players proudly admit among themselves that they are mere “brands”, black politics as a progressive force in these United States is over.