I force my (female) friends to watch stuff with me, but we usually alternate. If I have to watch Dancing with the Stars or Dance Moms, then they gotta watch Doctor Who or some Fullmetal Alchemist (subbed, not dubbed... dubbed is for the birds). Some of them have actually started watching it on their own without me even prompting, or they'll ask me for suggestions on what to watch, and I have to admit, it makes me a little proud that I've introduced them to it
Most of my male friends work in the same industry I do (IT), so we actually bonded over some geek stuff. A few years ago, about 6 of us had a standing invitation that once a week, we'd grab lunch and then go chill at the comic book shop that was down the street from our job... just shoot the shyt, see what they had in stock, and get our nerd on. One of them even convinced me to try Magic the Gathering, but that was just too much LOL