Breh on Facebook breaks down why Chloe is FLOPPING

Solo_87

All Star
Joined
Jul 3, 2018
Messages
2,209
Reputation
205
Daps
4,326
HER has traditional, non catchy alicia keys type songs and they do numbers

Damage and The Best Part were hits

But HER's last album did less than 40k its first week. Believe that's after winning an Oscar and multiple grammys

Ari Lennox did less than that her last album...the album before that just now goin gold
 

IIVI

Superstar
Joined
Mar 11, 2022
Messages
15,672
Reputation
4,096
Daps
57,221
Reppin
Los Angeles
People bring up the Beyonce cosign like it's a win button, but how often do big artist cosigns turn into something?

If anything that Beyonce shadow looming over her is doing more damage than good
Yeah it's only a win if they capitalize on it.

Like getting the cosign from someone like Beyonce who people look up to is basically taken as "This person is going to carry on that tradition", not get on the same level as everyone else.

I think them getting that title at 16 before they themselves even knew who they were was way too early. way too much responsibility as a teenager.

I think HER or Normani would've been more mature to handle it at the time imo as they actually had years of industry experience already.
 
Last edited:

Jaguar93

Veteran
Joined
Jan 28, 2016
Messages
21,260
Reputation
6,354
Daps
100,007
:russ: Mannnn stop…if she was making this wholesome brandy like music. Homie and black twitter speaks of. Y’all and black twitter still wouldn’t listen. And would’ve still found something to been mad about. Ol girl was always in a lose lose type of situation. CholexHalle was never popping in the 1st place. Only recently gotten in the spotlight. Because 1 is throwing ass, and the other is in a Disney movie. Them girls been putting out that wholesome music. Y’all so desperately wants but majority of y’all. Didn’t support that shyt lol.
 

CarltonJunior

Veteran
Supporter
Joined
Feb 21, 2014
Messages
48,499
Reputation
6,016
Daps
134,626
Reppin
Duval County
Damage and The Best Part were hits

But HER's last album did less than 40k its first week. Believe that's after winning an Oscar and multiple grammys

Ari Lennox did less than that her last album...the album before that just now goin gold
Still grammy nominated and doing numbers over time which I don't foresee for chloe.

A more traditionalized R&B artist isn't going to be concerned with first week numbers, pop artists and more controversial ones would.
 

Braman

Veteran
Joined
Mar 11, 2022
Messages
16,630
Reputation
3,938
Daps
65,979
If you wanna know the dynamic of why she’s failing go to the Twitter page of an onlyfans chick or chick who thirst traps. All the pics will have likes and comments. The MINUTE she posts just some random thought, there’s NO ENGAGEMENT :bryan: She will have 100k followers and that shyt will literally get 2 likes

That’s where people are with her. She been tryin to be a ‘good girl sellin sex’ for a year now, you have a random sex scene that you volunteered to show ass cheeks when any other actress gets a body double…get naked bih :unimpressed: Don’t try to sell me music now
 

Justin Nitsuj

Superstar
Joined
Jan 23, 2018
Messages
12,904
Reputation
2,564
Daps
61,202
She should cater to her main audience more than trying to reach an audience that already wrote her off. You can't win everyone.
 

Mass

Superstar
Supporter
Joined
Aug 19, 2012
Messages
7,335
Reputation
1,250
Daps
17,910
This information has been repeatedly stated since at least Sunday.
I am glad I am not a celebrity. It’s like a permanent echo chamber you can never escape.

Because now, a mf like me .. who never knew any of this or cared… now ONLY knows this.. and care even less.

But I decided to listen to “cheat back”

What is actually wrong with it? It sounds like she needs to just keep doing what she doing the machine will take care of her. She gonna get new fans since the old ones fell in love with someone she never was.

Song isn’t my style but musically it literally sounds like the type of shyt that usually gets AirPlay.


Another theory that I have as well is when people are trying to reinvent themselves, for better or for worse, they need to retreat from the public eye. And just grind from the bottom up again. When you already viewed as one way, and then you switch up abruptly, it could go really bad
 

Gloxina

Veteran
Joined
Mar 11, 2022
Messages
30,878
Reputation
12,749
Daps
107,323
:ehh: Spot on





I'm gonna do my best to explain why I think Chloe is flopping musically. Keep in mind that this just my opinion, and also that I love her and her sister and really wish she wasn't flopping.
So I think the problem she's facing is that she wishes she had an audience that she doesn't have. Because Chloe X Halle made music from the perspective of young women who had some sense, and they were signed to Beyonce and had supportive parents, they both ended up garnering a fanbase of people who have sense. Chloe however, wants desperately to tap into the "we don't have no sense" market, but the "no sense" audience has already dubbed her lame because she appears to have sense.
So she HAS an audience full of people who want to see her win and want to see her make music from the perspective of a self actualized young woman with some kinda self esteem. But because she WANTS the audience of people who love toxic relationships and watch Zeus Network all day, she releases music about happily getting cheated on and standing by her man. She releases music about "cheating back" after she is cheated on. She makes songs with known abuser Chris Brown and known womanizer Future because the audience she WANTS are the people who thrive in chaos and dysfunction. But the chaos audience already don't like her.
So all she ends up doing is making music that her actual audience don't really connect to, and that her desired audience don't want to hear FROM HER. If Saweetie and Summer Walker made "Cheat Back" it would be a hit. But from Chloe its just like... girl what is you doing?
I tried to listen to her album, and a song started with her speaking "Have you ever wondered... who else your man is fukking?" And I knew this was not the album for me. I do hope that the chaos legion from zeus network starts to believe that she actually is as toxic as they are so that she can have the audience that she actually wants though. Still wish her the best of luck.


339289453_772947190717221_2377552609041638035_n.jpg




adj.png
We all said the same thing in the various threads about her 🤷🏾‍♀️
 

Piff Perkins

Veteran
Joined
May 29, 2012
Messages
56,518
Reputation
21,869
Daps
308,092
People keep trying to turn this into some moralist issue as if SZA didn't have the #1 album in the country for ten weeks straight. The problem is simply that she can't find a hit, she doesn't really have a fanbase, and her image isn't garnering anything beyond attention. Singing about cheating and fukk nikkas is fine. Clearly that stuff is extremely popular today (again, see: SZA). But she could have come out with a bunch of ballads, love, and heartbreak songs and would have bombed the exact same if she didn't have a hit so...can we stop acting like sex is the problem please.

I would compare the era r&b/pop is in to gangsta rap circa the early 90s. There's a certain sound, subject matter, and delivery that is expected today by listeners. Doesn't mean the "thot rap/r&b" is the only way to go, it's simply the dominant way. But a hit is a hit and that changes the convo. I wasn't around at the time but looking back, Run DMC looked pretty corny in 1993 dressing in all black and pretending to be hard. But guess what: Down With The King was a hit, and the album went gold.

This shyt is driven by hits. If you're chasing hits you're gonna fail though. I think Chloe needs better songwriters and needs to be more open to the type of tracks she's willing to do, VS chasing a specific sound. I get the impression if she had been given something like Ella Mai's Trip, she'd consider not doing it because it didn't sound like xyz. But that song was a smash hit, in an era of SZA and Summer Walker.
 

CarltonJunior

Veteran
Supporter
Joined
Feb 21, 2014
Messages
48,499
Reputation
6,016
Daps
134,626
Reppin
Duval County
People keep trying to turn this into some moralist issue as if SZA didn't have the #1 album in the country for ten weeks straight. The problem is simply that she can't find a hit, she doesn't really have a fanbase, and her image isn't garnering anything beyond attention. Singing about cheating and fukk nikkas is fine. Clearly that stuff is extremely popular today (again, see: SZA). But she could have come out with a bunch of ballads, love, and heartbreak songs and would have bombed the exact same if she didn't have a hit so...can we stop acting like sex is the problem please.

I would compare the era r&b/pop is in to gangsta rap circa the early 90s. There's a certain sound, subject matter, and delivery that is expected today by listeners. Doesn't mean the "thot rap/r&b" is the only way to go, it's simply the dominant way. But a hit is a hit and that changes the convo. I wasn't around at the time but looking back, Run DMC looked pretty corny in 1993 dressing in all black and pretending to be hard. But guess what: Down With The King was a hit, and the album went gold.

This shyt is driven by hits. If you're chasing hits you're gonna fail though. I think Chloe needs better songwriters and needs to be more open to the type of tracks she's willing to do, VS chasing a specific sound. I get the impression if she had been given something like Ella Mai's Trip, she'd consider not doing it because it didn't sound like xyz. But that song was a smash hit, in an era of SZA and Summer Walker.
The cookie cutter mentality definitely doesn't help, but I honestly don't know if it's all super driven by hits, you can gain compound interest if you're just consistent and not putting too many eggs into one basket. If I reworked her strategy I'd cut the big budget features and just release 3/4 short projects in a year and see if she can gain more of a core fanbase like weeknd did coming up
 
Top