It goes beyond this to be honest
Another big issue, since you brought up Normani, is Chloe and Normani will always fail to their expectations and it's partly not their fault. People keep trying to crown the next big thing and that ain't really how shyt works anymore
Because they have these lofty expectations fans and the labels are putting all this grandiose shyt on their shoulders that they can't handle the weight of
There's a lot of unaddressed issues regarding the social media age and how fast we run through cycles without awareness. People don't realize how comparisons kill these artists. The windows of comparison are getting smaller and smaller and it's a net negative for the parties being compared.
When Beyonce was getting compared to Tina Turner Tina was already what? In her 60s? There's a whole gap of mysticism attached to a comparison like that. Compare that to Chloe and Normani being pushed as new Beyonce's. Beyonce is still relevant, still extremely active. That leaves no mystique for the newer artists because we can see all the ways you'll never be like Beyonce right in front of us, and now you're fukked
And this is not just a music issue, I'm seeing it in movies and television too. Latching onto the past to try to ride the coattails of nostalgia into superstardom, and once that quick nostalgia buzz wears off you're right back in obscurity because you were cosplaying
This is why it's vital to try and "be different" and why you have people swinging in opposite directions experimenting.
The big issue however, really, is "what else is there"? Being very honest, I think we've seen the majority of it already.
There's only so many low and high frequencies frequencies on the audio spectrum.
There really is only so much you can do musically that sounds good and the output of music content today is insane.
A.I only going to make that number more stacked.
People are trying different things all the time, but for the most part it's still the same if you want it to sound good. That's the bottleneck. Put that note in a different place and while it may be different, you've killed the dance floor.
As a beatmaker myself I'll tell you straight up, people still use the same VST's from a few years ago and
many people still use the same hardware instruments they've been using for decades now like the DX-7, Jupiters, etc. to get that sound they want.
Then of course when one person does something slightly different that sounds good, in come
thousands of more artists and producers copying it and flooding the market.
Music is really in a tough spot right now and there's a lot of apathy towards it.