can someone explain to me why fubu flopped?

[The Devil's Advocate]

That funny, with how Diddy ended up

But to your point, when your brand is based off personality, it’ll be hard pressed to ever last. That’s why rapper clothing brands always fall off, hip hop moves too fast. Karl Kani for me was the one I thought could carry on further bc of its overall aesthetic. It had that grown feel already

Edit: having said that, why aren’t brands like Avirex and Pelle being discussed? Is Avirex black owned? The leather game has endured due to high quality

Leather bombers are out of style for one... And Avirex's cost $1600 now when they used to be $400 in the 90s

They are still out, but as soon as hip-hop fashion moves, so do the company's we got that "one thing" from

See Kangol

 

[Richard Glidewell]

We are fickle brothers.......stunting and flexing always requires something to try and lord over the next man. It will never stop because in one breath you will here somebody complaining about social practices they dont like while upholding the ones they personally approve of good or bad

 

[OneManGang]

Leather bombers are out of style for one... And Avirex's cost $1600 now when they used to be $400 in the 90s

They are still out, but as soon as hip-hop fashion moves, so do the company's we got that "one thing" from

See Kangol

I’m gonna disagree about the Avirex and leather bombers. The price increase may be above inflation but I’m not privy to all the dynamics about leather good creation. But a Avirex leather will never be out of style, maybe out of the fashion norm. You definitely still see people rocking Avirex with modern fits.

 

[acri1]

FUBU wasn't a flop, it was hugely successful at the time.

It just went out of style eventually like anything else

 

[904]

FUBU flopped? Like late 90s early 2000s FUBU?

 

[Devil Plisken…CMS]

FUBU wasn't a flop, it was hugely successful at the time.

It just went out of style eventually like anything else

Everything has its time

 

[010101]

brands revolving around trend chasing fade fast

the bones of legacy/luxury brands are built on craftsmanship/quality

you have to be willing to dedicate the time necessary..........

*

 

[8WON6]

"Top Dolla" AJ Francis still gets crispy new FUBU jerseys.

 

[WIA20XX]

the bones of legacy/luxury brands are built on craftsmanship/quality

Nice turn of phrase. Lot of the "luxury" crowd been screaming that the heritage luxury brands have been cheaping out for the past 20 years.

 

[010101]

Nice turn of phrase. Lot of the "luxury" crowd been screaming that the heritage luxury brands have been cheaping out for the past 20 years.

they make money with more mass produced mainline shyte

the real pieces worth having are offered to those who have built relationships in these houses

tiers levels differences..........

*

 

[WIA20XX]

they make money with more mass produced mainline shyte

the real pieces worth having are offered to those who have built relationships in these houses

tiers levels differences..........

*

I was watching Johnny Harris's video on the difference between 1 Billi, 10 billi, and 100 billi.

At the Oprah level (1 billi), they'll shut down the store for you.

At the Tech CEO level, they'll literally set up a store for you in the place of your choosing.

Meanwhile, at the "mere" multi-millionaire level - the stuff you buy will break, and the replacements sent by the brand will break too

 

[Peruvian Connect]

DEI initiatives. from For Us By Us to For U By U

 

[CashmereThoughts]

I remember they rebranded kinda with platinum fubu


My homie had fat Albert on the back of his jeans

That rebrand worked and got them a couple more years of relevance. “Platinum” was considerably more expensive and perceived to be “high end” by the demo that wanted to wear it.

I remember a few brothas in my school would break them sweaters out and they was killin it especially if it was a peice no one else had

 

[CashmereThoughts]

We are fickle brothers.......stunting and flexing always requires something to try and lord over the next man. It will never stop because in one breath you will here somebody complaining about social practices they dont like while upholding the ones they personally approve of good or bad

I view this differently. We constantly create culture when everyone else (few exceptions) just consume it. All the shyt that suddenly gets hot is our doing, (carheart, assics, champion, ECT ETC)

Our gift is our ability to make anything hot for everything else. We do fail in upholding what’s no longer new. I don’t think that’s what happened to fubu. How long were big logo t shirts and cartoon characters going to last? Sht, ICEBERG was only hot for a quick min. FUBU wasn’t shaking sht up.

 

[Richard Glidewell]

I view this differently. We constantly create culture when everyone else (few exceptions) just consume it. All the shyt that suddenly gets hot is our doing, (carheart, assics, champion, ECT ETC)

Our gift is our ability to make anything hot for everything else. We do fail in upholding what’s no longer new. I don’t think that’s what happened to fubu. How long were big logo t shirts and cartoon characters going to last? Sht, ICEBERG was only hot for a quick min. FUBU wasn’t shaking sht up.

I hear you.......The fall off was so sudden them cats never got a chance to pivot and introduce new lines for the emerging markets.......lord forbid they ever try and re launch........they would get flamed