I agree that WWE needs to stop with all this "making history" shyt, it should be about the feud.
However, are Sasha and Charlotte any less deserving than Roman and Rusev or Seth and Owens? I would say no. Sasha and charlotte is the best ongoing feud out of the three. It's the one feud that hasn't been lopsided (Reigns) or taken a backseat to another storyline (Owens/Jericho).
If there's one match on the card that's an actual blood feud, it's them
That said, they are not going to be ALLOWED to do crazy shyt. Whether they should be or not we could debate that, but they will not be allowed. The other two cell matches will be watered down also.
Hell in a Cell is only interesting these days when it's two guys with enough backstage cred to book the match themselves. None of these 3 matches have that. It will all be very tame.