I’m not overlooking anything, I’m commenting on the 90% drop this thread and article is citing. They are literally comparing the most watched day in CNN history to some random day a year later. It would be like comparing the week of September 11, 2001 to the week of Sept 11, 2002 and talking about the massive ratings decline. I don’t doubt there has been a ratings drop off. It’s not a presidential election year, covid and vaccine talk is old now, and Trump isn’t bringing in the hate watching. But that doesn’t make this thread and article any less dumb of a comparison.
“The Jeff Zucker-led cable news network averaged just 548,000 viewers during the week of Jan. 3 — a major drop from the nearly 2.7 million viewers for the same week in 2021, according to Nielsen ratings.
The year-ago ratings were jolted by the left-leaning network’s coverage of the Jan. 6 attack on the US Capitol, which resulted in CNN having its most-watched day since Ted Turner launched the news outlet in 1980.”
^^^ This ain’t it.
A good comparison of ratings would be Jan 2018 vs Jan 2022, because then you’d at least be comparing apples to apples, the 2nd year of the presidents term.
You could, but that wouldn’t be accomplishing the purpose of this article in using data to craft a narrative and story

Let’s not sit here and pretend that articles and stories from non-news outlets don’t do this all the time and people don’t say a word about it.




Go back to local news, that’s better anyway.