Both Cole and Kendrick outsell Future.
Both Cole and Kendrick have more accolades than Future
Both Cole and Kendrick are more critically acclaimed than Future.
When Kendrick’s Control verse dropped. It was a bonafide moment in Hip Hop. When J.Cole dropped 1985 (Intro To The Fall Off) it was a bonafide moment in Hip Hop.
DS2 was definitely a moment in Hip Hop, and i’ll also give him dropping two number 1 albums in two weeks as a moment as well.
But Kendrick and Cole’s reach and impact FAR outweighs Future’s to the point that comparing him to them is an insult to Cole and Kendrick. Future is more known for his number of baby mamas than his songs.