SO I WAS AT THE CLUB WITH PUFFY, I TOLD HIM 'HEY MAN, YOU'VE REALLY GOT YOUR FINGER ON THE PULSE OF URBAN MUSIC BROTHER, WHY DONT YOU CREATE YOUR OWN RECORD LABEL?' THEN WHENEVER I WAS IN NEW YORK, I TAUGHT HIM HOW TO MARKET AND BRAND HIS PRODUCT. THE FIRST THING I SAID IS 'DUDE, YOUVE GOTTA CREATE A SOUND' THEN I SHOWED HIM WHAT I MEANT. I GOT ON THE SAMPLER AND DID A LOOPEROOSKI OF 'REAL AMERICAN', I TOLD HIM 'IF YOU DO THAT WITH OLD R&B RECORDS, YOU'LL BE SITTIN' ON A GOLDMINE, BROTHER. THEN I PLAYED 'JUICY FRUIT' FOR HIM, HE'D NEVER EVEN HEARD THE RECORD. ME AND MY nikkaS USED TO LOVE THAT RECORD. I SAID 'PUT BIG POPPA ON THIS AND I GUARANTEE YOU HE'S GONNA GO OVER, JACK.'