Damian Lillard trade saga shows true power and influence of NBA insider culture

FAH1223

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An excerpt:

No matter your NBA allegiance or your views on player empowerment, the situation highlighted just how fundamentally unique the NBA transaction game has become. And that while Silver may decry the state of affairs when stars like Lillard make things ugly with their teams despite lengthy contracts on the books, the media is just as enveloped in the whole process as players, teams or agents.

Let’s go back to the previous two inflection points. When James left Cleveland for South Beach, he blew the top off of how player movement worked in the NBA. Suddenly, any destination and any price was on the table. His return to Cleveland four years later featured a secret Sports Illustrated Op-Ed and fans tracking airplanes. When James went to the Lakers four years after that, many in NBA media considered it an open secret for a year-plus beforehand.

When Wojnarowski arrived at ESPN, the network’s approach to coverage of its partner in the NBA changed completely. Gone was the data visualization, longform storytelling and innovative audio of TrueHoop and ESPN The Magazine. In was the age of the insider. Outlets including The Athletic (with Shams Charania), Turner (with Chris Haynes) and even the New York Times (with Marc Stein) followed suit. Wojnarowski now reportedly makes between $7-$10 million per year at ESPN.

When you combine those two forces you arrive at a crossroads where inevitably insiders are part of the stories they report on.

A league partner (ESPN) pays its primary reporter on the league (Woj) a whopping 8 figures to, effectively, be the primary source of information about a saga (the Lillard sweepstakes) that can be shucked for content all summer long. It is invariably in that reporter’s best interest to control the information flow directly. That way, their TV hits and paywalled articles and social media posts are worth that much more.

As Jesse Pantuosco wrote for Awful Announcing this summer, “Wojnarowski is more a politician than a journalist, making inroads with league power-brokers by any means necessary.” If a reporter’s primary value to his employer is to be first on a story, why should that reporter not be selective with kernels of news that might give other reporters a lead, or cause someone involved in the story to act differently?
 

Big Blue

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"Wojnarowski is more a politician than a journalist, making inroads with league power-brokers by any means necessary"

If there is no question as to what those means are, what the fukk is the point of this article? This sounds like a 3rd grader who wants to become a journalist and is struggling to understand what "sources" are
 
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FAH1223

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that's a lot of paragraphs
the author should summarize his point in a one sentence tweet like WOJ
CHATGPT

The article discusses the evolving role of the media in NBA trade negotiations, particularly focusing on the Damian Lillard trade saga during the summer. It highlights how media insiders like Adrian Wojnarowski are deeply involved in shaping and controlling the flow of information, impacting negotiations and trade outcomes. The article also emphasizes the unique nature of the NBA's media-driven transaction game and how it represents a significant shift in the league's dynamics, marking a new inflection point in NBA coverage.
 

firemanBk

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Did Woj have any insight into this trade beforehand, seems like it came out of nowhere
That speaks to the point of the excerpt I think, in that if Woj is ever cut off from current or future stars or front offices he basically becomes worthless
He was on point the entire time
He said from the beginning Portland wasn't interested in what Miami had and that they weren't in a rush to get a deal done and that they would wait and that's exactly what happened
 

duckbutta

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its funny espn pays woj to come up with all these stories about nba stuff and most of the time nothing happens...

Like no shyt portland doesn't want tyler herro where they already got guards to build around :mjlol: how is that some revelation by Woj:mjlol:

I was going to say I can't wait to see who going to jockey to be Wemby source but then i remembered windhorst already got that covered he flew all the way to france during the lottery selection to ask one question :mjlol:
 

Saint1

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Was LeBron to the Lakers an open secret? I don't remember that.
 

THE 101

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Woj been a cancer

He's running around at ESPN like he's Suge Knight having tantrums and shutting down news stories to protect his sources.

Him and Shams are not good for basketball but Adam Silver has went all in on the NBA being a 12 month league and emphasized the off court fukkery so Woj and Shams help facilitate that.
 

Primetime

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The whole Dame saga kinda reminds me of those reddit sites with "insider sources" on who will be showing up in a future Marvel/DC movie, with about 98% of it turning out to be dead wrong / cap.

And then the "inside scoop" of how their dead wrong reporting came to be dead wrong.
 
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