The fans are doing him a disservice by cheering for him? I don't get this backwards, defeatist type logic. The people who have spent money are being vocal about what they want to see. Your thinking is "well that's just going to make the WWE bury him in spite!" Well, that kinda makes our point.
We know that the WWE books based on their own agenda as much as they do week-to-week drawing. Do we really need to go through the history of the title and pick out the various guys who weren't over, didn't sell merch, didn't bring fans to the shows, but got a chance to run with the title?
Thing about your Cenas, Ortons, Batistas - they were all cemented when it counted. As R=G and a ton of other people are pointing out - they got their big wins at Mania, they got dominant lengthy title runs, they were heavily protected, they were clearly booked as the face of shows for sustained periods of time.
What ruined the show last night wasn't paying customers showing support for who they clearly came to see (isn't that drawing?), but rather the lack of imagination, stale personalities and poor to mediocre match quality (except for Bryan, of course).