Industry NEVER cared.
Drake's producer did though:
Noah '40' Shebib: Recording Drake's 'Headlines' | Sound On Sound
"In hip-hop," 40 explained, "you must write your own raps. If someone else were to write them for you, you'd have no credibility whatsoever, and you'd be out of the window immediately."
Call people haters for holding a rapper to standards his own camp set for him, brehs.
Fred.
they don't hear it though 



don't have shyt to do with shyt