BelowTheMasonDixon
Veteran
But YOU are still using your gas money to go and pick up the pizza
And YOUR oven to cook the pizza
And it's not cheap like Frozen pizza or Little Caesars. That means you are asking the customer to pay 12-14 a pie, for something they have to get and cook themselves...
and..I found this from earlier this year.
Papa Murphy's stock gets rare up day, but doubters persist
By Chris Nichols May 23, 2014 2:55 P
Breakout
Papa Murphy's (FRSH) has traded for less than a month, but its first quarterly report is already out, and it's providing a good sense of how Wall Street still views this stock. The answer? Not especially well.
Although the numbers compared well with what Papa Murphy's projected before completing its IPO, traders simply aren't yet scrambling for this name.
[See related: 'Take-and-bake': Will investors buy Papa Murphy's story?]
Recently, shares were up 3.3% to $9.35, off session highs at $9.68. Viewed exclusively as a one-day event, it would be easy to see this as an endorsement of the name. In reality, this action is tepid for a stock that's been a terrible performer since going public earlier this month. In 14 trading sessions before Friday, only two days had seen gains. The day of its quarterly report was the worst one yet, with the stock closing down 7.3%.
challenges aren't insignificant from an investment standpoint, and they're largely competitive in nature. While the company crows about its popularity with diners, it also competes in a heavily populated arena. The U.S. has more than 70,000 pizza sellers, and most do the cooking for you. Papa Murphy's doesn't. It's of the "take and bake" (it doesn't deliver) variety, meaning you get the pizza and toppings you want, then cook it all in your own oven.
From Papa Murphy's perspective, these are advantages, in that they reduce equipment and labor costs, allow the stores to focus on the fresh-ingredients component of the operation, and provide customers with a hot-out-of-the-oven pizza right at home. But at the same time, these qualities also make Papa Murphy's something of a limited-service grocery store, one that does only part of the work for the buyer as opposed to being an establishment of true convenience — a restaurant, in other words.
Pizza is obviously popular across the nation, with $37 billion in sales. There's room for a host of shops, and for Papa Murphy's to be part of this. But the question isn't can it exist, it's how does it take share and win in a crowded space? That's obviously something investors don't believe has been answered yet — at least not to the degree that has them choosing it over public stores such as Papa John's (PZZA) and Domino's (DPZ). Pizza Hut, the biggest name in the group, is part of Yum Brands (YUM).
If you're an investor, you want to bet on Papa Murphy's if you believe the strength of its product offering in some way elevates it above the others. For too many people, pizza is pizza is pizza, in essence. Yes, of course there are differences, but in a crunch, bad pizza is generally still OK.
The easiest contrast in terms of Wall Street's perception here is with Zoe's Kitchen (ZOES). This Mediterranean food chain went public a couple of weeks before Papa Murphy's, immediately traded much higher than its offer price and has stayed up. Why? One, it's much smaller, meaning it has a greater ability to get rapid growth. Two, it's a type of food that hasn't reached saturation point in the U.S. Three, it's in the "fast casual" set that's been popular with restaurant visitors who aren't as keen on traditional fast food venues or casual-dining stores such as Chili's and Applebee's.
[See related: Zoe's Kitchen jumps above offering to trade in mid-$20s]
In the end, you can like Papa Murphy's pizzas. You can like the company and the bake-it-yourself model. But traders have made it clear that, as a stock, they've not seen any good reason to get behind it. Unless its growth metrics start to go through the roof, the company just doesn't stand out amid other large, modest-sales-expansion chains, where menu-price fights aren't uncommon. And who's going to buy a newly public pizza maker on its value characteristics?
this some Kramer from Seinfeld shyt... 
They have to be caking. Remember, there was a time people thought bottled water was a stupid idea. Look at how lucrative that has become since the 90's.
Easily some of the cleanest and best tasting tap water in the nation.
after he told me that stupid shyt.
Who the fukk does all that to get a pizza?
