How Drake’s Album Represents The Acceptance Of Mediocrity
Written by: Ziggiy
“All you gotta do is dumb it down. You dumb it down ‘cause it’s all there is out there. Nobody is shooting that “C.R.E.A.M.” or that bomb atomically or that Nas shyt. Or that Biggie shyt. It’s just strictly easy raps now. The club, your car, the bytches you fukking. It’s like four different things.”
-Ghostface Killah
Aubrey “Drake” Graham has it all at his disposal. After a $20 million dollar deal with Apple, Drake’s new album Views, will have been viewed audibly by over 200 million streams from the tech behemoths music app. This, along with digital purchases will include sales upwards of 1.5 million copies, making Drake the first rapper since his mentor Lil Wayne to push 1 million copies of an album in the first week. It is no secret that Drake has taken his tried and true formula of R&B infused crooning with boastful and triumphant bars, to great fame and fortune. He has packaged himself neatly into an instantly recognizable and accessible brand of pop music that can be enjoyed by the masses. Drake is that cup of instant Ramen Noodles that sits in the back of your cabinet, gathering dust until the day you realize you are overdrawn on your bank account and payday isn’t until the end of the week. It is available, instantly ready, easily digestible, and yet unfulfilling and unsatisfying, forgotten about almost moments after consumption. The thing about a formula is that once it is mastered it can quickly become old, the lack of new thoughts, ideas, or inclining, manifest as a desire for a new hypothesis. Is Drake capable of either improving upon his formula or creating new and improved ideas to express himself as an artist? For the man who has everything, including a collective of producers, engineers, and yes, writers, at his beck and call; can the cumulative of pawns keep the King atop his throne? If Views is any indication, the answer is no.
To read more:
Come Winter – Drake Views Album Review – FTESWL
Come Winter – Drake Views Album Review
@Ziggiy