In terms of Hip Hop I've heard KRS-One spoke about much more in his latter career than LL. Even if you look at a small microcosm of how many threads are made on KRS-One compared to LL I'm pretty confident KRS-One would have comfortably more. KRS made some noise and made Hip Hop heads check out some of his work with Hip Hop Lives with Marley Marl, Survival Skills, Meta-Historical, The BDP Album, the single that was supposed to be for the Premo album, some of the Mad Lion singles, some of these albums even charted, albeit not very high but that speaks to that it's getting heard by a HIP HOP audience. LL didn't even release that many albums in comparison to KRS-One. Even in LL's earlier career there was albums that were looked at as disappointments/drop offs, while KRS had a pretty solid run quality wise. Infact a pretty impeccable 7 album run, I can't say LL ever did that, or even near that, quality wise. Hip Hop heads I know speak to me about KRS-One regularly, even remember getting a call about the Godsville albumwith Showbiz. Didn't even mention the Bumpy album. It's true LL might have been popping more in the earlier 00's but in the from around 2007 KRS, as LL only released like 1 album so far after that, KRS released many.
Content is a category when you decide, it's not just about the content, but a dope MC over with content >>>> a dope MC with shallow content. The pop fans may like the no content rappers but in Hip Hop content matters a lot. Even in Kool Moe Dee's book there is a substance category, there's also a Social Impact category which is about trying to make a positive impact within the rhymes. These are values within Hip Hop culture and music. It's no coincidence Pac is the most loved MC ever, 1 of the reasons for that is the content, people often mention shyt like Keep Ya Head Up, Brenda's Got A Baby, Dear Mama when they speak of Pac, that's for a reason. KRS touched people on a deeper level than LL, I've known plenty of people where KRS has impacted their lives on a different deeper level than LL, LL made people wanna be a superstar, famous etc... KRS got people up intellectually, consciously and philosophically. He actually did teach people, KRS is more timeless than LL's music to me, KRS'S shyt still sounded crazy. LL's got classics too that are timeless but I don't think he has the consistency of KRS-One or the quantity of quality of KRS. KRS content is much more diverse, if someone prefers LL's that's fine but objectively KRS's is superior.
And I disagree, I think the opposite, the whole you can rhyme about any old bullshyt and be dope needs to stop cause that opens up the door for people who aren't saying shyt in their bars and talentless clowns with nothing to say.
KRS has some of the illest flows I've ever heard, and styles, he is the master of styles and flows. LL ain't even really approaching him in that category.