ELZHI'S NEW ALBUM

[wire28]

elzhi the gawd spitta #detroit

 

[Hades]

I would think he can get to those numbers pretty easily. if he can get half his twitter followers to donate a dollar then this should fly. I personally think dudes are experimenting with new ways to monetize their movement, i think the underlying problem is fans have grown accustomed to not paying for music, but they are still willing to pay for other stuff even just to be part of a movement.

Realistically Elhzi should be able to do 10 shows over the course of six months and raise this amount of money. i dont think this is really about the money, i think this is a marketing plan.

I don't think he'll get that cash. I went back and read over the page. The album isn't due until April 2014. The perks are terrible. The high price ones are on some "My Buddy Elzhi & Me" shyt. I get the need to monetize in new ways. I'm just not feeling Elzhi doing this for a "music album". That's all. You are overstating the movement thing.

Talib Kweli is selling his new album due out December 15th for $12 per digital download. No extra ish. You pay him directly and get the album. That's it. Easy as pie. I agree that it's more game than anything but this is wack. He should have just put out the album when it was done. His last album wasn't even his so cats been waiting since the Preface. Mos Def works faster than that.

 

[Big Mel]

since the preface he had the leftovers unmixed cd, the slum album where they took him off tracks and Elmatic.

 

[TezMilli]

Yeah i'm confused by this angle. Didn't he go on tour in the last year in Europe? I think the album is probably done and he may use the funds for promotion/word of mouth, since he's basically a free agent

 

[Insensitive]

What the fukk dude got a kickstarter for his album? what on earth is this? i dont know wether to be impressed or embarrassed for him. Is he giving an EP or Mixtape of music away?

Its so new school its weird to me, i mean why dont you sell some music to make money. If your fanbase is loyal enough for a kickstarter to work one would expect they would be loyal enough to purchase your music. I dont know marketing, maybe it makes sense, perhaps people wont pay for music but they will buy into the experience of being part of his movement. but at the end of the day he is raising money to make an album, so if his fans wont buy his music, he is just raising money to throw it away.

Nah.
This isn't new :
http://www.indiegogo.com/projects/protest-the-hero-new-album--3

It makes total sense because the fans who want the album
have a hand in bringing it to the market and if they want it
bad enough IT WILL come to the market.
You don't have to worry about a major blocking
the release or the artist(or his smalltime label)
not having enough cash to fund everything.

I mean people have made films off of crowd funding.
And more than a few Metal and Rock artists have
done it these past few years to great effect.

I think it's a good idea.
@ Elzhi

It's only a matter of time before this becomes more
common place.

This façade associated with the phrase "real fans", "true fans" etc is a bunch of malarkey. Crowd funding is dope as hell and I have no problem with it. I do have a problem with an established artist using it to make an album. Cats are making albums in their home studios and paying to get it mixed and mastered. Ka made The Night's Gambit by himself. Paid for the mix and master, produced the CD and vinyl and sells it all himself through his website.

Again, Elzhi is making an album. This isn't a book that he trying to get published. It's not a movie or something that is so far out of his reach. Let's not church this up and call it what it is. Let me ask you, have you already pledged some funds?


Kick Starter is a crowd sourcing system that allows you to gather funds for the exchange of perks from regular people to pay for whatever you want to do.

Well it isn't a "facade" it's true brah.
The hardcore fans will have NO ISSUE whatsoever putting
up cash for a product that they expect to enjoy.

Also pressing up albums, making vinyls etc.
Can be pretty damn expensive and an independent
or lesser known artist might not be able to fund such a venture
solo.

ON top of that I'm not sure what you mean when you say "he's just making an
album". You can say the same about films and books.
"it's just a film !", "It's just a book !".
Like this is some nonchalant task that anyone can do.


I think the posts in this thread kind
of highlight the differences between the indie rock community
and the indie Hip Hop community.

They can raise $200,000 without all of the bytching.
Elzhi proposes 25k and everyone acts like dude
is a scam artist .

 

[scuba]

I am guessing he will get the cash goal. I also think he will get more publicity from this approach than he will get money.

I am not overstating the movement thing, I am making no statement about how strong or weak it is, I really don't know if the movement psychology really is that strong or not. I am stating that for this to work it REQUIRES that folks are more into the psychology of a movement than they are willing to just pay for music. Whether that movement is really that strong as a general concept, and for Ehlzi in particular is a big question, that i guess we will understand after the kickstarter is complete.

I too find it kinda 'ehhh' personally, I am not going to prepay for an album that might or might not be dope if it ever even comes out. but I find that i am a weirdo and a lot of things that are common sense to me others don't see at all. Different strokes! I wish him well, i just think this is marketing mixed with game.

 

[Walt]

I was all in for donating until I saw that he signed off with that corny acronym at the end...






I can't trust a grown man still doing those struggle-acronyms that I thought was cool in the 6th grade with my money...I'm sure the project will be dope though

I'm choking on laughter right now because I had the same exact reaction.

Walt

We All Laugh Together

 

[Big Mel]

Mel

Meh, Eeew, Laff

 

[Hades]

Well it isn't a "facade" it's true brah.
The hardcore fans will have NO ISSUE whatsoever putting
up cash for a product that they expect to enjoy.

Also pressing up albums, making vinyls etc.
Can be pretty damn expensive and an independent
or lesser known artist might not be able to fund such a venture
solo.

ON top of that I'm not sure what you mean when you say "he's just making an
album". You can say the same about films and books.
"it's just a film !", "It's just a book !".
Like this is some nonchalant task that anyone can do.


I think the posts in this thread kind
of highlight the differences between the indie rock community
and the indie Hip Hop community.

They can raise $200,000 without all of the bytching.
Elzhi proposes 25k and everyone acts like dude
is a scam artist .

The point is that I don't like him doing it off rip for reasons that I've already stated. Do you think he has $25,000 worth of hardcore fans? It might be successful and for the cats chipping in, I hope so. It doesn't pick me up nor lay me down because I'm not donating but it's wack.

As far as the cost to produce the product, like I and other have said, he is not some new guy with no clout and he must have positive relationships with people in the position to m=handle that for him. ELmatic came out digitally, CD and with vinyl. There was no crowd source effort for that.

When I say "he's just making an album" I mean that it is something that is not beyond his means. I'm talking about scale as well. A movie is an entirely different beast. I can't really speak on the literature game but I'm sure it has it's own hurdles. I gave examples that people make their music in home "studios", pay for the sample, mix and master as well as productions costs from their own pockets. As anyone in the thread about Ka and The Night's Gambit. I'm not saying that he shouldn't use kick starter, I'm just saying it's wack.

This part about the indie rock community means nothing. I'd buy the CD straight up. I don't need or want to participate in the extra.

I am guessing he will get the cash goal. I also think he will get more publicity from this approach than he will get money.

I am not overstating the movement thing, I am making no statement about how strong or weak it is, I really don't know if the movement psychology really is that strong or not. I am stating that for this to work it REQUIRES that folks are more into the psychology of a movement than they are willing to just pay for music. Whether that movement is really that strong as a general concept, and for Ehlzi in particular is a big question, that i guess we will understand after the kickstarter is complete.

I too find it kinda 'ehhh' personally, I am not going to prepay for an album that might or might not be dope if it ever even comes out. but I find that i am a weirdo and a lot of things that are common sense to me others don't see at all. Different strokes! I wish him well, i just think this is marketing mixed with game.

I got you and agree with your sentiments. I see what you mean about the movement thing, I was just being sepcific to Elzhi.

 

[dubsmith_nz]

Definitely going to be support this, love to see artists interacting with fans in different ways and finding ways around the system. It also help Elzhi is dope as hell.

 

[Long Live The Kane]

I'm choking on laughter right now because I had the same exact reaction.

Walt

We All Laugh Together

I read his entire lil spiel...get to the end, saw that sh!t and it reminded me of those corny worthless ass instagram word grams things broads post 15 times a day trying to be deep

 

[scuba]

I read his entire lil spiel...get to the end, saw that sh!t and it reminded me of those corny worthless ass instagram word grams things broads post 15 times a day trying to be deep

If he was worth crying over he wouldnt make you cry

 

[Walt]

Mel

Meh, Eeew, Laff

Melanin Equals Love

 

[Walt]

Mel

Meh, Eeew, Laff

Melanin Equals Love

 

[Hiphoplives4eva]

Elzhi is a premier lyricist that deserves the support of all true hiphop heads. But of course cheap ass "fans" will find one dumb reason or another to not support, only to bytch and moan later about how hiphop has fallen off. I'll be supporting this brother no doubt.