The only constructive criticism I could give Em at this point would be to do some scratch hooks or maybe no hooks at all, stick with slower or mid-tempo beats, and try out some production from cats you've got right there on your team like Alchemist. Maybe try an EP or something with one producer.
Exactly this.
Alchemist, scratch hooks, EP length.
If he's going to be doing full length albums that require him to sell even a fraction of what he used to sell on Interscope, he needs to be working with Dre exclusively or (and this is something I wish one of the suits up there would see), let Kendrick EP a project for him since Em has never been big on musicality.
That's his real problem and something that should be put into perspective. He's an underground rapper with a big budget and platform because he's white. He was never meant to be working with 14 different producers and rapping over mainstream shyt like that. When he has someone who can guide him musically (Dre, Bass Brothers) he can do what he does, which is rap nice, which he can still do. But one of his biggest strengths is his clarity which doesn't come through over this double time/trap shyt.