"Many gamers don't even look to influencers for reviews, they look to influencers to be told what to think about the games," said Cain. "People don't form opinions from the online video, they're handed an opinion from the online channel they're watching."Many gamers don't even look to influencers for reviews, they look to influencers to be told what to think about the games," said Cain. "People don't form opinions from the online video, they're handed an opinion from the online channel they're watching."
"I've seen reviews go from 'this game has less combat and more puzzles and dialogue for you to interact with than this other game,' to, 'This game is stupid and slow -paced and made for casuals, I think you should skip it.' That's a huge difference in how games are presented. They find someone they just like, and then that person's opinion becomes their opinion."
"More people seem to be abdicating their own judgement to that of people they see online," said Cain. "I don't want to think about it, you tell me what I should think about it."



