You call people talkin about something on a message board or on Twitter as promo?![]()
Promo is the record label spending money to market an album, in the various ways I laid out, as well as the artist interacting with the media to raise awareness. This album had very little.
If you dropped an album it would have no promotion.
Kanye's face projected on the side of buildings in Berlin, Chicago, London, Los Angeles, Miami, New York, Paris, San Francisco, Sydney, and Toronto is promotion. That shyt cost money. Just because it's not magazine ads or SNL appearances don't mean it's not promotion.
Fred.