i think this makes sense, because for the artists i fukk with and champion the most, i tend to dig the person and respect, or relate how they move or what they are all about.
two of my top personal favorite MCs are curren$y and aesop rock, while neither are household names or massive superstars, but have personalities and orign stories i find to be dope, and relatable, and i like following their careers in general, besides just hearing new music whenever they drop.
i think definitely as an aspiring rapper, you want to figure out your own origin story, or figure out what story/background you want to promote with yourself, once you really have a good hold on that (and hopefully its not complete
) your music will only help to reinforce it, and hopefully draw people in. once they are intrigued and interested in the music, learning about the origin story or personality of the rapper might be what keeps them on your team for life.
good, useful post, OP