How come white players like Jokic and Luka don’t translate to increased viewership and ratings for the NBA?

[ISO]

Well, Chet and Cooper Flagg are American we’ll see in the next 5 years if this theory is correct

 

[28 Gramz]

Wayne Gretzky is Canadian and white America loves him and consider him the goat hockey player, the foreign logic doesn’t make sense in 2023, it’s the team he plays for and the fact that Lebron and Curry still in the league, let’s talk when Luka is in his prime, he is only 24 after all

Canadians are viewed the same as Americans tbh. When I think of Tory Lanez, Steve Nash, Drake, Seth Rogen etc..they could've easily been born here and I wouldn't know the difference.

 

[Amare's Right Hook]

 

[010101]

marketing is ass when they don't have generic hip hop pop culture prepackaging to push a athlete

they need to take the playbook from how they market white~bread all~american qbs

it's all about the push & repeated exposure

*

 

[nightwing2016]

marketing is ass when they don't have generic hip hop pop culture prepackaging to push a athlete

they need to take the playbook from how they market white~bread all~american qbs

it's all about the push & repeated exposure

*

This, NBA marketing is trash outside of prepackaged hip hop narrative. It also doesn’t help that neither Luka nor Jokic plays for one of the premier teams in the nba because if either one of them played for the lakers or Knicks the marketing around them and the international reach of both would be crazy

 

[JesusFOREVER]

Luka Doncic is genuinely boring to watch, Jokic I have no idea he's a superstar and has highlight reel plays every night

 

[nightwing2016]

Luka Doncic is genuinely boring to watch, Jokic I have no idea he's a superstar and has highlight reel plays every night

Jokic isn’t interested in the media outside of the local Denver beat writers who he has a good relationship with because they respect his boundaries. He rarely does interviews outside of like pre/post game stuff and he isn’t on social media.

 

[Boonapalist]

Lebron and Kobe shared the "face of the league" title from 06-2010 while he was in Cleveland. Curry also held that title while playing for a small market team. The only reason Luka isn't on that level is because he's foreign.

GS isn’t a small market team

 

[Da_Eggman]

American media is failing Jokic he’s actually very funny and likable he should be in some commercials that can show that

 

[nightwing2016]

GS isn’t a small market team

Now it is a big market time, it was not a big market before their title run

 

[Boonapalist]

Now it is a big market time, it was not a big market before their title run

No It was 6th back in 2010 when they were trash. It’s been consistently in the top 10 regardless of how good they’ve been.

 

[PatCake]

Luka Doncic is genuinely boring to watch, Jokic I have no idea he's a superstar and has highlight reel plays every night

So boring. You know what he's gonna do everytime.

 

[Yessir_Araphat]

I lean more toward they’re low key and don’t really want or care for the spotlight and/or marketing.

shyt, Bobans got commercials

 

[PatCake]

American media is failing Jokic he’s actually very funny and likable he should be in some commercials that can show that

He might be, but he has an 'angry resting face' and is very quiet. Not very inviting.

 

[Surreal]

So boring. You know what he's gonna do everytime.

You saw this coming?