Rapmastermind
Superstar
Are people ready to admit the "No singles" approach can be effective. Ye did 330k, Jay did 530k with no real single. Sure we heard "New Slaves and Black Skinheads" and we heard the beats from MCHG but there wasn't really that BIG Single to push it. It seems that had the reverse effect on the public and had them anticipating Ye and Jay's album more. The problem was "Yeezus" didn't hold up critical amongst the public so the numbers dipped. We'll see how Jay holds but he's already got 1.5 Million in the bank. BP3 sold 1.98 Million it's whole run.