You're asking about the appeal of an iPhone?? the iPhone is one of the most consumer friendly tech out there on the market

Aesthetics, simplicity, trendy, clean interface, kid friendly, consolidated customer service, fast, trailblazer in the industry that set the precedent for touch screen smartphones in the first place...
I'm on Droid and probably wouldn't switch back to iPhone though. Android and iPhone barely operate in the same market if you ask me. You don't just switch to Android without having a good reason for it. Android file transfer is far superior without all the bullshyt iTunes middleman sync shenanigans and everything is designed for transferring, storing, and sharing as opposed to just viewing. It handles documents and files in a way iOS can't. It's basically like a mini-computer which is important to someone like me who fukks around with music, photos, downloading, and files a lot. The freedom of being able to download album leaks and mp3 files straight from your phone browser

The freedom of wireless wi-fi file transferring with AirDroid

The freedom of not having to succumb to wack forced Apple services

The freedom of being able to just plug in your Droid and delete and add files from your computer with a couple clicks

Not to mention Google runs the world now so the connectivity with Google services is impeccable
Apple's shyt is way sexier though, but I already got a Mac and iPad that I use frequently so I'm not really losing out on anything besides some gully emoji's and easier text convo's