In 1989, Houston formed The Whitney Houston Foundation For Children, a non-profit organization that has raised funds for the needs of children around the world. The organization cares for homelessness, children with cancer or AIDS, and other issues of self-empowerment.
[78] With the success of her first two albums, Houston was undoubtedly an international crossover superstar, the most prominent since
Michael Jackson, appealing to all demographics. However, some black critics believed she was "
selling out".
[6] They felt her singing on record lacked the soul that was present during her live concerts.
[30]
At the
1989 Soul Train Music Awards, when Houston's name was called out for a nomination, a few in the audience jeered.
[79][80] Houston defended herself against the criticism, stating, "If you're gonna have a long career, there's a certain way to do it, and I did it that way. I'm not ashamed of it."
[30] Houston took a more urban direction with her third studio album,
I'm Your Baby Tonight, released in November 1990. She produced and chose producers for this album and as a result, it featured production and collaborations with
L.A. Reid and
Babyface,
Luther Vandross, and
Stevie Wonder. The album showed Houston's versatility on a new batch of tough rhythmic grooves, soulful ballads and up-tempo dance tracks. Reviews were mixed.
Rolling Stone felt it was her "best and most integrated album".
[81] while
Entertainment Weekly, at the time thought Houston's shift towards an urban direction was "superficial".
[82]