It was around, obviously not even closely as much. Just search on Google for example, tons of old posts & threads. People were literally saying the same thing people say now about rappers back then. This is why i always say conditioning is why people feel certain ways. Just like the teens & kids who love rap now will in 10-15 years talk about how rap was better back then & its garbage currently, i promise you. It already happening towards rap in the early 00's, and we all know how alot of people felt about it back then.
So its just the same thing. People were calling 2pac all kind of shyt. Just cuz the media painted him differently after he died & he became such a symbol outta nowhere doesnt mean people painted him like that back in the day. Same with other rappers. People were calling 2pac fake, attention whore, publicity whore etc. Now? Most gangster-ish gangster of all gangster - for no reason at all - and the most political politician & social concious rapper of all time - out of nowhere, but will dismiss the current & older rappers who stayed consistent & did more than him..but just aint dead.
You have a very good point. People gravitate to what they hear in their lifetime. And they get nostalgic about their own generation, despite what the older folk think about. There are people who are nostalgic about College Dropout, and I still think that album is straight garbage (like most of Kanye's career). Nostalgic about Dipset... and they were horrifyingly trash to me. Straight up kiddie rap to me.
But let's keep it 100 - people like that aren't really music fans. My brother, who was a huge Kanye fan and thought College Dropout was the greatest thing ever.... doesn't even listen to hip hop anymore. He barely listens to music period. If you're really a music fan, the time of when something gets released is irrelevant. Timeless music is exactly that... timeless.
Illmatic is my favorite rap album ever. It's not in my generation (it's a tad early). I love it because when I finally got around to hearing it (sometime in 2003-2004), it blew me the fukk away. And it wasn't forced down my throat. My boy at the time said, "yo, you should check out Illmatic. It's really dope. very street." That's it.
In fact, it's funny we're talking about this because I had no idea there was even an album called Illmatic until 2003. And it's crazy because I was a Nas fan. I thought "Illmatic" was just some catchphrase or homie he kept shouting out. That's how underground Illmatic was. I heard It Was Written in 98; it didn't do much for me. I just assumed that was Nas's first album. When my boy introduced the album to me, he said, 'Yo there's this new rapper named Nas. and he beefed with Pac." And that's what made me check it out.
Ironically, I heard NY State of Mind in 98 too but it didn't click to me that it was Illmatic. I just thought it was a random 12". I didn't become a Nas fan till 1999, when "Nas Is Like" came out. I thought that track was the greatest shyt ever. From there forward I listened to any new Nas album that dropped (I am, Nastradamus, Stillmatic, God's Son).
Slightly off-tangent... the young generation is fukking blessed. Back then, there was no info, especially if you lived somewhere that wasn't a major American city. I was living abroad. You really had to dig to find hip hop. If someone didn't put you on to the hot shyt, you wouldn't know what the good shyt was or people's discographies. Now it's easily available on wikipedia and you can jump on Youtube and hear it. There's no excuse for not knowing your hip hop.
Pac was an attention whore and a fake gangsta though. They're absolutely correct. Just because your average Pac dikkrider was too young to realize this, doesn't make the older folk's analysis of him incorrect.