Instagram almost officially dead of activity

[dakidblu]

No aint no replacement before you ask

crowd either just tired of using regular IG or so scattered between facebook, snapchat and IG that they arent equally active on 1 platform anymore.

We knew IG waa falling off when they replaced "most recent" picture formula with "most popular today" formula to make it seem IG was still as active by showing popular posts from your followers from that day on your timeline. what I mean is before it would show recent photos, no matter the likes or activity

example:
picture 1 posted picture 30 seconds ago
picture 2 posted picture 2 minutes ago
picture 3 posted 5 minutes ago

etc.

then they changed it to most popular for recent 24 hours last year

example:
picture 1 posted 15 hours ago (high activity of likes and comments)
picture 2 posted 8 minutes ago (high amount of activity in short period of time)
picture 3 posted 4 hours ago (same as above)

they did this so when you logged onto IG it would seem as/more active but really all it did was make the popular more popular and turn away people with only few followerers cause if they posted something rarely anyone would notice cause they picture wouldnt show on peoples time lines.

today they expanded that 24 hour period to 3 days (could be more, thats the highest ive seen)

i follow 3200 people, mostly ages 21-35, active social (club goers/travelers) in populated California.. so if my time line dry as fukk that they gotta go back 3 days to make my timeline seem active , i know others users following less people timeline is worse

my timeline now looks like

picture 1 3 days ago
picture 2 37 minutes ago
picture 3 2 days ago

why would i care bout someones shyt they posted on monday when its thursday

shyt truly in its last days when you making changes like this

Got damn thats alot in ads . I see you in vegas im in henderson

 

[Majestic]

You can get started with a $5 day budget on fb. Once you hit a lick (find a low cost, engaged, profitable audience) you can scale

So i must build a fanbase on FB first bruh?

 

[Majestic]

You can get started with a $5 day budget on fb. Once you hit a lick (find a low cost, engaged, profitable audience) you can scale

So i must build a fanbase on FB first bruh?

 

[Flywin Lannister]

No aint no replacement before you ask

crowd either just tired of using regular IG or so scattered between facebook, snapchat and IG that they arent equally active on 1 platform anymore.

We knew IG waa falling off when they replaced "most recent" picture formula with "most popular today" formula to make it seem IG was still as active by showing popular posts from your followers from that day on your timeline. what I mean is before it would show recent photos, no matter the likes or activity

example:
picture 1 posted picture 30 seconds ago
picture 2 posted picture 2 minutes ago
picture 3 posted 5 minutes ago

etc.

then they changed it to most popular for recent 24 hours last year

example:
picture 1 posted 15 hours ago (high activity of likes and comments)
picture 2 posted 8 minutes ago (high amount of activity in short period of time)
picture 3 posted 4 hours ago (same as above)

they did this so when you logged onto IG it would seem as/more active but really all it did was make the popular more popular and turn away people with only few followerers cause if they posted something rarely anyone would notice cause they picture wouldnt show on peoples time lines.

today they expanded that 24 hour period to 3 days (could be more, thats the highest ive seen)

i follow 3200 people, mostly ages 21-35, active social (club goers/travelers) in populated California.. so if my time line dry as fukk that they gotta go back 3 days to make my timeline seem active , i know others users following less people timeline is worse

my timeline now looks like

picture 1 3 days ago
picture 2 37 minutes ago
picture 3 2 days ago

why would i care bout someones shyt they posted on monday when its thursday

shyt truly in its last days when you making changes like this

Hey, I actually work in the apps industry at one of the bigger companies in the industry (games specifically) and you've made some good observations on what they did and why they did it and the effect of it.

Instagram has an issue. This issue is called: Snapchat. Facebook also has an issue: this issue is called Snapchat.

Don't underestimate the impact it has when an app like Instagram decides to blatantly lift/borrow (ok steal) a feature 1:1 from their biggest competitor. Live video on Instagram comes from FB (which makes sense because they are bought by Facebook). But the video stories (Snapchat), line on top of users (Snapchat), location on a photo (Snapchat), text and emojis etc. on photos (Snapchat) are blatant attempts by the company to compete with Snapchat.

Issue with this is that it dilutes the core strength of the app. Them adding videos (as opposed to only photos) may have short-term increased users and engagement, but since there's video on Snapchat, video on Facebook... 'yes.. ok' is the reaction. They want to do it all, and they were generally better off doing 1 thing really good. And it's not natural for an app to stay the way it is, obviously users get bored so you need to add features, but the lack of originality in new features, the competition of Snapchat, the fact that Instagram is now an 'older' app and that it's really saturated with low quality posts is really hurting it.

Instagram being bought by Facebook was an epic moment in the industry, but also the turning point for the company. Instagram will stick around, but will definitely have to do a lot to turn things around. Good to see someone posting about tech on here.

 

[CapitalforCapital]

My business generated around 2 million in revenue last year (no I did not make near that much before anyone asks) how much did your business generate

No shade but what is your business? Can I get a link? What were your profit margins? What did you spend compared to what you made? What percentage of your consumers have said they saw your add? Revenue doesn't tell the full story guy.

You can't be serious
Targeted ads on FB/google/IG are some of cheapest and most effective forms of advertisement, whether you run a multi-million dollar corporation or an amazon store

Who told you this? Do you know from experience?

 

[CapitalforCapital]

I would
1. Create a fb page
- 808andBlues: For True HipHop fans
- True Hiphop Heads (808andBlues)

title it something like that. Dont just title it 808andBlues, no one is going to see that and understand what it means. At least until you have a following of a 100,000 fans. You gotta include who the target audience is supposed to be.

2. Create a saved audience on fb that targets hip hop fans in USA, Canada, Aus, and other 1st world countries
- People that like pigeons and planes fan page
- People that like "hip hop" as a whole
- People that like Drake, kendrick, j cole, etc
Mix and match...so many interests and behaviors to target here


3. Begin showing them a variety of ads
- images of rappers album covers
- hip hop memes
- album reviews (both yours and other peoples)
- a page likes campaign

Figure out what is the most productive in getting the most likes and engagement. Your goal is to acquire likes for the least spend

if you can't get USA, canada fans to like your shyt, you can target africa and get likes super super super cheap instead. But try those countries first.

Get to 5K fans and then start thinking about your next steps


Start working on your twitter and IG profiles as well




You stupid as fukk

 

[CapitalforCapital]

Then how do u advertise your shyt?

Game is to be sold not told . But ion think many people who have influence on the platform spent money on advertising especially since consumers hate traditional ad campaigns. But ima tell you this if your gonna spend money on social media do it through people who have influence on the platform. 95% of people are gonna scroll through your shyt unless it's Facebook where old people spend their time.

 

[Cabbage Patch]

Clown wrote a thesis

It's a very astute one.

Anyone interested in making real money off social media eats shyt like that up. It's business. If trends change, businesses need to find out why so one won't be left behind.

 

[Apollo Creed]

Hey, I actually work in the apps industry at one of the bigger companies in the industry (games specifically) and you've made some good observations on what they did and why they did it and the effect of it.

Instagram has an issue. This issue is called: Snapchat. Facebook also has an issue: this issue is called Snapchat.

Don't underestimate the impact it has when an app like Instagram decides to blatantly lift/borrow (ok steal) a feature 1:1 from their biggest competitor. Live video on Instagram comes from FB (which makes sense because they are bought by Facebook). But the video stories (Snapchat), line on top of users (Snapchat), location on a photo (Snapchat), text and emojis etc. on photos (Snapchat) are blatant attempts by the company to compete with Snapchat.

Issue with this is that it dilutes the core strength of the app. Them adding videos (as opposed to only photos) may have short-term increased users and engagement, but since there's video on Snapchat, video on Facebook... 'yes.. ok' is the reaction. They want to do it all, and they were generally better off doing 1 thing really good. And it's not natural for an app to stay the way it is, obviously users get bored so you need to add features, but the lack of originality in new features, the competition of Snapchat, the fact that Instagram is now an 'older' app and that it's really saturated with low quality posts is really hurting it.

Instagram being bought by Facebook was an epic moment in the industry, but also the turning point for the company. Instagram will stick around, but will definitely have to do a lot to turn things around. Good to see someone posting about tech on here.

 

[AtomicUse]

@ 250 dms i ain't shooting like that but i smashed 3 broads off ig and all based on that magnifying glass on the app.

it is a numbers game tho i dmed that pretty light skinned bytch off wildn out in 2013-14 before she was famous and she was still in the army and battling acne/being insecure up in sacramento. was going back n forth then she stopped replying

She got on and was like "Im bout to trap me a ball player "

Get it how you live pleighboi.

 

[GunRanger]

If you depended on social media, you set yourself up for this

 

[EndDomination]

Instagram is still incredibly popular.

 

[GrindtooFilthy]

no snapchat stock. did spend $11k on ads on facebook and instagram the past 12 months though


well as a promotion company owner, yes, I really do care that the biggest social media platform i used to invite people out is rapidly dying off and with no replacement in sight

huh better hop on snapchat, that wave is going skrooong boy

 

[hood b. goode]

So i must build a fanbase on FB first bruh?

yes

acquire fans

 

[itsyoung!!]

No shade but what is your business? Can I get a link? What were your profit margins? What did you spend compared to what you made? What percentage of your consumers have said they saw your add? Revenue doesn't tell the full story guy.

Who told you this? Do you know from experience?

business been explained here many times but promotion company, we have nights where do 30-50k revenue in a night, but budget may be high, and club gets lion share of the remaining profits as well.

example I have a huge cinco de mayo weekend party coming up;
artist is $10k
hosts/djs/ads/door girl, etc "production cost" another $2-3k depending how many hosts I end up having
lets say 13k party, but hope to do $18-20k at door and $20-30k at bar (bottle service/vip + drinks bought at door). Club keeps most of that $20-30k (I get different % at different venues), but I would keep 100% of the $18-20k (thats the goal, doesnt mean ill hit that) but of course got to pay out the $13k from the $18-20k..

passing out flyers / relying on hosts to bring people is a dead concept at least in my area (passing out flyers is dead every where), and im not going to compete (or rely) on billboard placements bidding against Toyota/Lexus/Tesla/Real estate tyc00ns in the bay area for prime billboard placements. Facebook/instagram ads let me target a 21-35 demograph interested in hip hop parties and way more bang for buck than paying hosts out.

On top of the instagram activity being lower as explained in original post, they now allow anyone to turn their account into a business account (public figure, event planner, whatever) before you needed an business facebook account and needed to create an instagram ad through the ad manager from facebook. The minimum to create an instagram ad for almost a year before they let anyone switch their actual IG account to whatever, was $200. So the bare minimum you could spend on 1 IG ad even if it ran for 1 day or 30 days, was $200. Again, business facebook account required + tied to it. Now since anyone can become a "public figure" or whatever of the many options to be a business account , you can "boost" a post (sponsored ad you see) for as low as $15 so instagram is now whoring it outself to anyone for $15 per ad minimum. Thats a steep drop off from $200 per ad minimum so now even the ad game on IG is being saturated cause most people can afford that, but in return you see a lot of low quality ads and people can change what they see ad wise in their settings so it effects the people who spend actual $ on ads.

But all is well in paradise @newarkhiphop


*that the $200 min might been $100, I stopped using IG ads back last june or so because it became too expensive and not great returns like facebook ads, at the time. Just started using them again because way less expensive and targeting has improved on the platform