Instagram almost officially dead of activity

[CapitalforCapital]

business been explained here many times but promotion company, we have nights where do 30-50k revenue in a night, but budget may be high, and club gets lion share of the remaining profits as well.

example I have a huge cinco de mayo weekend party coming up;
artist is $10k
hosts/djs/ads/door girl, etc "production cost" another $2-3k depending how many hosts I end up having
lets say 13k party, but hope to do $18-20k at door and $20-30k at bar (bottle service/vip + drinks bought at door). Club keeps most of that $20-30k (I get different % at different venues), but I would keep 100% of the $18-20k (thats the goal, doesnt mean ill hit that) but of course got to pay out the $13k from the $18-20k..

passing out flyers / relying on hosts to bring people is a dead concept at least in my area (passing out flyers is dead every where), and im not going to compete (or rely) on billboard placements bidding against Toyota/Lexus/Tesla/Real estate tyc00ns in the bay area for prime billboard placements. Facebook/instagram ads let me target a 21-35 demograph interested in hip hop parties and way more bang for buck than paying hosts out.

On top of the instagram activity being lower as explained in original post, they now allow anyone to turn their account into a business account (public figure, event planner, whatever) before you needed an business facebook account and needed to create an instagram ad through the ad manager from facebook. The minimum to create an instagram ad for almost a year before they let anyone switch their actual IG account to whatever, was $200. So the bare minimum you could spend on 1 IG ad even if it ran for 1 day or 30 days, was $200. Again, business facebook account required + tied to it. Now since anyone can become a "public figure" or whatever of the many options to be a business account , you can "boost" a post (sponsored ad you see) for as low as $15 so instagram is now whoring it outself to anyone for $15 per ad minimum. Thats a steep drop off from $200 per ad minimum so now even the ad game on IG is being saturated cause most people can afford that, but in return you see a lot of low quality ads and people can change what they see ad wise in their settings so it effects the people who spend actual $ on ads.

But all is well in paradise @newarkhiphop


*that the $200 min might been $100, I stopped using IG ads back last june or so because it became too expensive and not great returns like facebook ads, at the time. Just started using them again because way less expensive and targeting has improved on the platform

Now I see why it would make sense for you to use social media as an straight advertising platform, however your business is nontraditional and will thrive using this method. For many other traditional businesses this method is a waste of money. But if your business is apart of the escapist culture surrounding social media why not purchase advertising . Thanks for the context but your post is very misleading for many other areas.

 

[inthebushes]

Where am I gonna get my fake bimbo fix?

 

[CodeBlaMeVi]

business been explained here many times but promotion company, we have nights where do 30-50k revenue in a night, but budget may be high, and club gets lion share of the remaining profits as well.

example I have a huge cinco de mayo weekend party coming up;
artist is $10k
hosts/djs/ads/door girl, etc "production cost" another $2-3k depending how many hosts I end up having
lets say 13k party, but hope to do $18-20k at door and $20-30k at bar (bottle service/vip + drinks bought at door). Club keeps most of that $20-30k (I get different % at different venues), but I would keep 100% of the $18-20k (thats the goal, doesnt mean ill hit that) but of course got to pay out the $13k from the $18-20k..

passing out flyers / relying on hosts to bring people is a dead concept at least in my area (passing out flyers is dead every where), and im not going to compete (or rely) on billboard placements bidding against Toyota/Lexus/Tesla/Real estate tyc00ns in the bay area for prime billboard placements. Facebook/instagram ads let me target a 21-35 demograph interested in hip hop parties and way more bang for buck than paying hosts out.

On top of the instagram activity being lower as explained in original post, they now allow anyone to turn their account into a business account (public figure, event planner, whatever) before you needed an business facebook account and needed to create an instagram ad through the ad manager from facebook. The minimum to create an instagram ad for almost a year before they let anyone switch their actual IG account to whatever, was $200. So the bare minimum you could spend on 1 IG ad even if it ran for 1 day or 30 days, was $200. Again, business facebook account required + tied to it. Now since anyone can become a "public figure" or whatever of the many options to be a business account , you can "boost" a post (sponsored ad you see) for as low as $15 so instagram is now whoring it outself to anyone for $15 per ad minimum. Thats a steep drop off from $200 per ad minimum so now even the ad game on IG is being saturated cause most people can afford that, but in return you see a lot of low quality ads and people can change what they see ad wise in their settings so it effects the people who spend actual $ on ads.

But all is well in paradise @newarkhiphop


*that the $200 min might been $100, I stopped using IG ads back last june or so because it became too expensive and not great returns like facebook ads, at the time. Just started using them again because way less expensive and targeting has improved on the platform

I spent $7 to test IG but I had my Facebook biz account for awhile.

 

[Knuckles Red]

3200 people...

 

[CodeBlaMeVi]

From my experiences and observations, social media ads are best for leading consumers to online content.

 

[JAYBO]

As far as business is concerned I would use Facebook, twitter, and google + before I use instagram. But instagram isn't going anywhere anytime soon.

 

[Arithmetic]

not for local business. facebook is way more targeted and off your business page. google ppc goes to your site which drives traffic there but waaay less locally targeted. if you were selling a product or service that wasnt local then yes google ppc is better.

Good shyt. Where can I learn more? @ice cold perm @L&HH @itsyoung!!

 

[The Devil's Advocate]

No aint no replacement before you ask

crowd either just tired of using regular IG or so scattered between facebook, snapchat and IG that they arent equally active on 1 platform anymore.

We knew IG waa falling off when they replaced "most recent" picture formula with "most popular today" formula to make it seem IG was still as active by showing popular posts from your followers from that day on your timeline. what I mean is before it would show recent photos, no matter the likes or activity

example:
picture 1 posted picture 30 seconds ago
picture 2 posted picture 2 minutes ago
picture 3 posted 5 minutes ago

etc.

then they changed it to most popular for recent 24 hours last year

example:
picture 1 posted 15 hours ago (high activity of likes and comments)
picture 2 posted 8 minutes ago (high amount of activity in short period of time)
picture 3 posted 4 hours ago (same as above)

they did this so when you logged onto IG it would seem as/more active but really all it did was make the popular more popular and turn away people with only few followerers cause if they posted something rarely anyone would notice cause they picture wouldnt show on peoples time lines.

today they expanded that 24 hour period to 3 days (could be more, thats the highest ive seen)

i follow 3200 people, mostly ages 21-35, active social (club goers/travelers) in populated California.. so if my time line dry as fukk that they gotta go back 3 days to make my timeline seem active , i know others users following less people timeline is worse

my timeline now looks like

picture 1 3 days ago
picture 2 37 minutes ago
picture 3 2 days ago

why would i care bout someones shyt they posted on monday when its thursday

shyt truly in its last days when you making changes like this

IG ain't dying off breh.. they are simply adopting the FB business plan, which makes sense, because they were bought by facebook

FB did this years ago.. the EXACT same changes. and it has nothing to do with activity, as you know people are standing around all damn day cruising facebook, talking about hit me up on facebook, telling you what happened on facebook and its rare to find someone without a facebook


What this about, is advertising. Before you would make a post, it would reach every single friend you had and be on the top of every single one of their timelines, because it was the most recent

When FB ads dropped, it all changed. You no longer see all your friends post, only the "top" friends they deem you want to see... You no longer go in order, just the top posts..


What they found out was people like you, and me, and companies with something to sell, would just keep promoting shyt all day, staying at the top of 3 friends, for free... You had a platform to literally have MILLIONS of people receiving your free advertisements, with the owner of the platform getting zero dollars off that. FB said oh hell nah.. If you want to promote your shyt, we'll make sure it's buried somewhere in your page AND it won't even reach 30% of your friends unless they go and find it on your page.




So now if you want that to happen, you need to "boost" your post. Which costs money, which makes them money. So you have a party and pay for an ad, select all friends, select how long you want it to run, and PAY THEM... and for that length of time, your "ad" will remain at the top of their timeline. Same feature, now behind a pay wall

IG is now doing the same thing


What's funny is this was all explained in the FB movie a few years ago.. Napster dude (played by timberlake) was telling them to not chage shyt and don't have any ads... then wait till everyone joins and is hooked... THEN release the ads on they ass.. and that's exactly how it played out... now you sign in on both platforms and see everyone from Duracell to Local MC with "sponsored" by their posts

 

[itsyoung!!]

IG ain't dying off breh.. they are simply adopting the FB business plan, which makes sense, because they were bought by facebook

FB did this years ago.. the EXACT same changes. and it has nothing to do with activity, as you know people are standing around all damn day cruising facebook, talking about hit me up on facebook, telling you what happened on facebook and its rare to find someone without a facebook


What this about, is advertising. Before you would make a post, it would reach every single friend you had and be on the top of every single one of their timelines, because it was the most recent

When FB ads dropped, it all changed. You no longer see all your friends post, only the "top" friends they deem you want to see... You no longer go in order, just the top posts..


What they found out was people like you, and me, and companies with something to sell, would just keep promoting shyt all day, staying at the top of 3 friends, for free... You had a platform to literally have MILLIONS of people receiving your free advertisements, with the owner of the platform getting zero dollars off that. FB said oh hell nah.. If you want to promote your shyt, we'll make sure it's buried somewhere in your page AND it won't even reach 30% of your friends unless they go and find it on your page.




So now if you want that to happen, you need to "boost" your post. Which costs money, which makes them money. So you have a party and pay for an ad, select all friends, select how long you want it to run, and PAY THEM... and for that length of time, your "ad" will remain at the top of their timeline. Same feature, now behind a pay wall

IG is now doing the same thing


What's funny is this was all explained in the FB movie a few years ago.. Napster dude (played by timberlake) was telling them to not chage shyt and don't have any ads... then wait till everyone joins and is hooked... THEN release the ads on they ass.. and that's exactly how it played out... now you sign in on both platforms and see everyone from Duracell to Local MC with "sponsored" by their posts

Appreciate the long post but its all nullified by the fact Facebook still allows you to view "most recent" posts as an option. Its actually the 1st option when you log into facebook. Log into it now, itll say "newsfeed" on the left, with a drop down menu. Says "view most recent posts or view top stories"

the issue is instagram does not have this option and the algorithm to search for "top posts" seems to expand way past the time table of facebook. Facebook still seems to be on the "24 hour top stories" time period. Instagram has now expanded to 72+ hours with reports of going up to 26 weeks ( imagine logging into instagram liking the first picture you see, only to see it was 26 weeks old )

 

[The Devil's Advocate]

Appreciate the long post but its all nullified by the fact Facebook still allows you to view "most recent" posts as an option. Its actually the 1st option when you log into facebook. Log into it now, itll say "newsfeed" on the left, with a drop down menu. Says "view most recent posts or view top stories"

the issue is instagram does not have this option and the algorithm to search for "top posts" seems to expand way past the time table of facebook. Facebook still seems to be on the "24 hour top stories" time period. Instagram has now expanded to 72+ hours with reports of going up to 26 weeks ( imagine logging into instagram liking the first picture you see, only to see it was 26 weeks old )

Yea I know it's shytty and. not exactly the same on both, but I was just explaining the why. It's not because less people are on IG and they need to fake it. It's because IG is a totally different idea

There is no friends. You can't follow a person and it forces you to follow them. There are no posts about how your day was and what your kid is doing. Is very simply pictures and that's it. And less users

I can assure you that if it was declining, the first thing they'd do is go back to what worked before. Not change it into a pay service to get on top of your followers list

 

[WheresWallace]

My business generated around 2 million in revenue last year (no I did not make near that much before anyone asks) how much did your business generate

Can I PM you about advertising?

 

[WheresWallace]

business been explained here many times but promotion company, we have nights where do 30-50k revenue in a night, but budget may be high, and club gets lion share of the remaining profits as well.

example I have a huge cinco de mayo weekend party coming up;
artist is $10k
hosts/djs/ads/door girl, etc "production cost" another $2-3k depending how many hosts I end up having
lets say 13k party, but hope to do $18-20k at door and $20-30k at bar (bottle service/vip + drinks bought at door). Club keeps most of that $20-30k (I get different % at different venues), but I would keep 100% of the $18-20k (thats the goal, doesnt mean ill hit that) but of course got to pay out the $13k from the $18-20k..

passing out flyers / relying on hosts to bring people is a dead concept at least in my area (passing out flyers is dead every where), and im not going to compete (or rely) on billboard placements bidding against Toyota/Lexus/Tesla/Real estate tyc00ns in the bay area for prime billboard placements. Facebook/instagram ads let me target a 21-35 demograph interested in hip hop parties and way more bang for buck than paying hosts out.

On top of the instagram activity being lower as explained in original post, they now allow anyone to turn their account into a business account (public figure, event planner, whatever) before you needed an business facebook account and needed to create an instagram ad through the ad manager from facebook. The minimum to create an instagram ad for almost a year before they let anyone switch their actual IG account to whatever, was $200. So the bare minimum you could spend on 1 IG ad even if it ran for 1 day or 30 days, was $200. Again, business facebook account required + tied to it. Now since anyone can become a "public figure" or whatever of the many options to be a business account , you can "boost" a post (sponsored ad you see) for as low as $15 so instagram is now whoring it outself to anyone for $15 per ad minimum. Thats a steep drop off from $200 per ad minimum so now even the ad game on IG is being saturated cause most people can afford that, but in return you see a lot of low quality ads and people can change what they see ad wise in their settings so it effects the people who spend actual $ on ads.

But all is well in paradise @newarkhiphop


*that the $200 min might been $100, I stopped using IG ads back last june or so because it became too expensive and not great returns like facebook ads, at the time. Just started using them again because way less expensive and targeting has improved on the platform

Assuming a person has done a moderately good job targeting, how many people could that $15 ad be viewed by?
Can you go in more detail about the people changing their settings?

When you pay for ads are you advertising/boosting your post to the people on your friends list like @The Devil's Advocate explained or are you advertising toe veryone in your demographic?

 

[1thouwow]

fukk advertisements on IG.

 

[itsyoung!!]

Assuming a person has done a moderately good job targeting, how many people could that $15 ad be viewed by?
Can you go in more detail about the people changing their settings?

When you pay for ads are you advertising/boosting your post to the people on your friends list like @The Devil's Advocate explained or are you advertising toe veryone in your demographic?

How many can be viewed will depend on your profile, IG will try to seek people that relate to your profile/product unless you choose the targeting yourself.

as far as the 2nd part and the other ad question you asked earlier, cant give away all the ad game man people pay thousands to seminars to find info like this out

best advice I can give, if you own an actual business, is make a facebook page, start small ($25-50 per ad) and mess with your settings to you find good settings that fit you

 

[J-Fire]

Yea I know it's shytty and. not exactly the same on both, but I was just explaining the why. It's not because less people are on IG and they need to fake it. It's because IG is a totally different idea

There is no friends. You can't follow a person and it forces you to follow them. There are no posts about how your day was and what your kid is doing. Is very simply pictures and that's it. And less users

I can assure you that if it was declining, the first thing they'd do is go back to what worked before. Not change it into a pay service to get on top of your followers list

That's the worse part of Facebook! I can't stand logging into Facebook. I don't care about your cat, kids, & unfunny/censored thoughts.

Instagram is at least in the same nature of Facebook with party pics & college stupidity from 2004-2006. Actually instead of women hunched over in sorority pics...you get skin flashing on Instagram.

Between Twitter & Instagram I get that old school social media unfiltered greatness. Somehow people treat Facebook like a family website instead of personal expression.