Speaking of SEO/Advertising
for people starting a new company, the key thing is obviously a real product and something you believe in you can sell, but advertising.. It doesnt matter if you got the best sales pitch/product/website or whatever, if people dont know about your company then it wont matter..
and no, joining a MLM is not starting your own business
For my event ive been talking about past few weeks, usually I do the promoting myself or with 1-3 other people. For this one, I did a commission based style pay out for promoters. I got 35 people posting flyers, texting people, etc. Out of 18 tables, only 3 are left and still 11 days till the event

(in the clubbing industry, majority of tables are sold within a 24-48 hour period of the actual party so to be almost sold out completely 11 days ahead of time got me feeling

)
and its mostly because more people seen the event than my other events
long story short: advertising is just as important as anything with your company. I know you see those billboards through out cities and think to yourself "does it really matter" yes, yes it does.