MBwithadream
All Star
All of the TDE projects up to good kid, maad city were released independently.
I'm the marketing manager/A&R at EMPIRE Distribution and we signed TDE to digital distribution in the summer of 2010 and digitally released Overly Dedicated, Setbacks, Long Term Mentality and Section.80. Jay Rock set up the deal at the time as I had dealt with him in the past for DubCNN.
It was between the release of O.D. and Section.80 that the transition to Dr. Dre happened, but they were still very much independent and there was no Aftermath/Interscope involvement in the release of Section.80. I pitched those released to iTunes, Amazon etc personally.
After Section.80, "control system" and "Habits & Contradictions" were released without EMPIRE's involvement, so I don't know too much about those, but they were independent releases as well.
But yes, it is very much possible for artists to have a major deal but to keep it under wraps in order to create the illusion of organic growth. However, that wasn't really the case for TDE - sure the Dre cosign helped everybody jump on their nuts - but the foundation was already laid with their independent work.
get me on then.
P.S. I am not doing no gay shyt.